11 Warning Signs That You’ll Never Succeed as a Blogger

Blogging isn’t for everyone.

That’s one hell of a harsh truth. I know.

You might have stumbled upon testimonies — real and fake — that made you think everyone can succeed at blogging. But the truth is that blogging is just not for everyone.

It’s better for you to understand this reality as early as possible, so you don’t waste your time on a venture you’ll never succeed at.

This truth is what most Linda Ikeji wannabes don’t realize. And that’s why they keep chasing shadows for years.

How can you tell if blogging is NOT for you? Here are 11 signs to watch out for.

signs you wont succeed as a blogger1. You’re after quick returns

Blogging isn’t a get-rich-quick scheme. Linda Ikeji blogged for four good years before she started earning some income from her blog. And it took me close to two years to start earning decent income from this blog. So, don’t expect quick returns from blogging.

If you think blogging is as simple as setting up a free Blogger blog, publishing some posts stolen from other blogs, slapping up some Adsense ads, and sitting back to watch your bank account fill up, then you’re a dreamer!

2. You’re not creative

There’s more to blogging than choosing a niche, setting up a blog, and publishing posts. You need to be creative, so your blog can really stand out from others in the same niche.

If there’s nothing unique about your blog, then people will have no strong reason to visit it regularly. Or do you expect people to visit your entertainment blog (for example) to read the same old stuff they’ve read on Linda Ikeji’s blog? No, they won’t waste their time.

So, if you lack the creativity required to create a unique blog, I’d advise you to stay away from blogging.

3. You’re not a good writer

You need solid writing skills to succeed as a blogger. While your writing doesn’t have to be as impeccable as that of an English language professor, it must be good enough to creatively pass your message across to the reader in a simple and clear manner.

Remember, to build a successful blog, you’ll need to write a lot because you have to publish new posts consistently. If you’re unable to do that, then you can’t make headway with your blog. And no, not even copy-and-paste will help you.

4. You’re not ready to spend a kobo

Start a blog that really makes a difference requires parting with some cash. To have a visually appealing blog, you need to use the WordPress platform — which isn’t free. To brand your blog, you’ll need to pay a good designer to create a great logo for you. And to make your visitors check back regularly, you’ll need to set up a mailing list — which usually attracts a monthly fee, too.

So, if you’re of the never-spend-a-dime-until-you-see-profits mindset, chances are you won’t succeed as a blogger.

5. You’re too lazy to implement blog promotion strategies

Truth is, visitors won’t automatically rush down to your blog after you publish each new post. In fact, if you do nothing after hitting the publish button, nothing will happen.

To really attract traffic to your blog posts, you need to learn and adopt strategies like SEO (search engine optimization) and promotion on social media (Facebook, Twitter, Google+, etc.). You also need to set up and grow a mailing list as well as network with other successful bloggers in your niche.

All these powerful strategies are commonly recommended, but only few Nigerian bloggers implement them.

6. You’re just clueless about the whole blogging thing

While you don’t need to be a tech guru to start your own blog, you need to be smart. Take your time to learn how blogging works before getting started. If the whole thing seems confusing to you even after trying hard to understand it, then that could be enough proof that blogging isn’t for someone like you.

If you claim to have started a blog and are still asking silly questions like “How will a blog fetch me money?”, then you’re just clueless about the blogging thing. Smart up or quit!

7. You’re a slow/poor learner

The blogosphere changes like quicksand. New strategies for blog promotion and growth surface very often, just as old strategies lose their effectiveness pretty quickly. So, you need to keep abreast of trends in the world of blogging, and be ready to implement new working strategies.

If you’re a slow or poor learner, you’ll be left behind by smarter bloggers. And you’ll have no other option but to quit somewhere along the line.

8. You’re taking it as a hobby (when you shouldn’t)

Blogging for profits is totally different from blogging just for the fun of it. If your aim is to make money from your blog, then you need to treat it like a real business by devoting a fraction of your day to it.

When Linda Ikeji first started out, she saw blogging as a hobby and did it for fun. But when it dawned on her that blogging could be very lucrative, she quickly switched to “business mode” by publishing several posts a day. And the result? Her blog fetches her millions of Naira every month.

9. You’re too busy

If you only want to blog for the fun of it, then you can publish a new post on weekend or when else you’re less busy. But if you want to really make money from blogging, that won’t work, as you need to publish something new at least three times a week.

Publishing frequently every week can be very difficult if you have a day job. But there are no shortcuts; it’s either you create some time for your blog or forget about blogging. You can’t build a profitable blog by publishing new posts at long and random intervals.

Oh, there’s actually a shortcut: hire a freelance writer like me to craft quality posts for your blog.

10. You’re inconsistent

Consistency is another hallmark of successful bloggers. It’s better to consistently publish three posts a week than to publish five posts every two or three weekends.

So, one of the keys to building a successful blog is to create a plan based on your personal schedule — and stick with it. If you’re having problems with consistency, you’ll hardly make a kobo from your blog.

11. You’re not focused

Shortly after starting a new blog, many new bloggers feel tempted to abandon it — because it’s not yielding results as expected — and start something new. If you give in to such temptation, you won’t be able to stay focused, and you won’t succeed as a blogger.

Growing a blog to the point of success requires a lot of determination and focus. If you lack those, then blogging isn’t for someone like you.


Whether you’ve already started blogging or you’re planning to start soon, these 11 signs are good indications for what you should expect.

Are you guilty of any of them? Then try to make amends if you’re still bent on building a successful blog. But if you think you can’t really change anything, ditch the idea of blogging right now.

Your turn

Do you think there are other signs I missed? Or do you have any objections or contributions? Share your thoughts by leaving a comment. And don’t forget to share the post on your Facebook, Twitter, and other social media profiles.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: July 20, 2015 — 7:21 am


Add a Comment
  1. You nailed it all well, Mr. Abass.

    Not having enough resources set me back from having a blog. Maybe I should add the 12th: if you don’t have a laptop or can’t afford one; if you can’t spend on this–mainly resources. I know it’s part of the eleven but Nigerians need example.

    Remember my passionate comment some months back? Well, I’ve got a laptop but how do I go about the hosting things? There’s more to it than you or anyone can write. I sign off with this.


    1. Abraham,

      I understand your pain, but that’s more of a constraint, not a warning sign. The warning signs are meant for those who already have the resources to get started (or have even started), but are doing things wrongly.

      As for hosting, this detailed tutorial will make things clear to you: http://webincomeplus.com/how-to-set-up-a-self-hosted-wordpress-blog-in-thirty-minutes-or-less/

      Thanks for your comment.

    2. You’re definitely right about not having a laptop or resources but i too doesn’t, yet i start mine. Just that its a bit complicated and difficult

  2. Well done, Abass. In support of your points 2 ,d 4 I like to add that to earn money from blogging, your blog must have something that really appeals to your guests or which meets their needs or wants.

    1. Fisola,

      I agree with you. For any blog to succeed, it must offer value to the visitor. And that’s why choosing a good niche is very important–but not enough. Crafting valuable content is even more important.

      Thanks for taking your time to read the post.

  3. Another ogbonge post. YES, blogging is not for everyone I agreed 100%. But let me add that even if you have some of these qualities, someone (experienced) need to coach you at initial stage to get on your feet very fast especially choosing a niche. There are people who are VERY CREATIVE in writing but they don’t even know how to convert such writing to money making.

    ADVICE: This is what I told my student: He was in my web design class when an NGO hired me to facilitate web design class. He is Lindaikeji/naijaloaded wannabe, he started entertainment blog on blogger platform. He called me and said he is not making money, I told him to come to my office and I will talk to him for 30 minutes.

    WHAT I TOLD HIM: For you to make money, your blog must provide a SOLUTION TO PEOPLE’s PROBLEM eg. publishing simple tips on how to use your phone is better than copy/paste news. Naijaloaded was success b/c he built a massive list before converting to blog etc. Am sure he got new ideas but will it be easy to implement? Thanks Abass for sharing.

    1. Stanislaus,

      You’re very correct. Every aspiring blogger needs a coach to guide him/her on how to go about the intricate and vital aspects of blogging. But I didn’t add it in the post because not having a coach doesn’t mean you cannot succeed at all; you’ll only have to travel a much longer journey to success.

      Thank you very much for taking your time to read the post. You rock, man!

  4. Hi Abass,

    Bless you!

    You are spot on and nothing really remains to be added except the emphasis that remaining true to cause is one of the biggest success factors and slipping off guarantees failure faster than the speed of light! Daily, I see many blogs that are plainly facing the bush…it is rather sad that instead of such blogs reducing in number, they are curiosity multiplying by the second.

    Bad. Too bad!

    However, I have also discovered that having a coach who knows what he/she is doing is surely one of the surest ways to remain on track, preventing that sad, ugly slip in the process.

    Do enjoy the Sunday – and never relent in your effort to help the plethora of newbie bloggers that join the fold everyday!

    Akaahan Terungwa

    1. Hi Akaahan,
      your blog post and comments gets me laughing, why?, you have a knack for writing great facts with humour. you said ‘you see many bloggers that are plainly facing the bush…’.
      Ahah may be you saw you me back in April this year, this tells alot about my experience back then.
      i love reading your blog posts and that of Abass because you guys write with great uniqueness.
      keep on the good work
      Josh Doye

  5. Woo! Abass your are always on point you really hit the nail. Thanks a milloin.Have over the time monitor your post i think you sound a different from others and have really come to trust you.More grace to your elbow.

    1. Daniel,

      I’m glad you liked the post. Thanks for your time.

  6. i want blogging on relationship, can you set it up for my. and how much will it cost me?

    1. Hello Adebayo,

      If you grab my free WordPress blog setup offer, I’ll set up your blog for free. All you have to do is pay for hosting.

  7. I’m visiting your website for the very first time, through a post on Akaahan Terungwa’s website.

    I’d visited websites (mostly Copy abd Paste), but one thing that caught my attention was the precised words used to match every point. As one who love to blog and cash in some dollars, it would be an unpardonable error not reading such points before venturing into such business.

    Keep doing it. God bless.

    1. Tunji,

      Thanks for checking out my blog. I’m glad you found the information useful and helpful.

  8. hmmm great article…but pls bro can I achieve blogging success using mywapblog.com as a hoster?

    1. Well, I’d advise you to move to self-hosted WordPress.

  9. hello sir can you help me pls on a wordpress site I beg of you

  10. Hi Abass,
    thanks for this great entry, I can no understand some of the factors that kept me wondering instead of making head way.
    This list is a vivid description of my first 4 months in blogging, how i wished this post came before i started blogging, it would have been another story.
    thanks for the great job you are doing.

    Josh Doye.

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