In the first post in this series, I told you to stop searching the web for information on how to make money online in Nigeria because most of the information you’ll get will not help you.
I told you to follow this series, instead.
Here, I want to explain how money is made online.
It’s very simple: the only way to make money online is to sell something.
It could be freelance writing services—as in my own case—or web design or other professional services.
It could be sales of advert space—as with Linda Ikeji.
It could be sales of physical products—as with Jumia and Konga.
It could be sales of your own information products (e-books, etc.).
It could be sales of other people’s products—affiliate marketing, I mean.
It could be sales of contextual ads (Google Adsense, etc.)
And the list is endless.
But the bottom line remains… You must sell something to make money online.
So, the question is, what should YOU sell?
And the answer is quite simple: Sell VALUE. Period.
You see, people buy things because the value delivered in their eyes is greater than the cost of those things.
For example, advertisers will buy advert space on your blog if they know that they will generate much more money in profits than the cost of running the advert.
Similarly, people will buy your e-book if they deem the information in it valuable enough to justify its cost.
Value comes in different forms. It could be quality information (e-books, blogs, etc.). It could be traffic (ads, affiliate marketing, etc.). And it could be products (e-commerce) or services (freelancing).
In short, value is anything that people will pay you to consume or utilize for their own advantage. The more of it you can offer, the more money you will make online.
The next question is, WHO should be your buyers?
Well let me start by telling you that there are two types of buyers—desperate buyers and hesitant buyers.
Desperate buyers are always ready to buy quickly because they badly need a solution right there and then.
Hesitant buyers, on the other hand, don’t need your offer urgently. They’re not even sure whether they need it or not, so they think twice before buying it.
Whether you’re selling information, or physical products or services, you should always aim for desperate buyers. That’s the only way to succeed as an online entrepreneur.
If you’re to sell e-books and other information products, target topics that people are desperate to know more about, such as how to lose weight, how to make money online, how to travel abroad, how to get a job, and so on.
If you’re to start a blog with the ultimate aim of generating income from ads, offer information that people are desperate to read. This will boost your traffic, which will then attract advertisers who are also desperate to make money from your readers.
If you’re to sell certain products as a mini importer, import products that people need badly, such as power banks and solar chargers.
I hope you catch my drift. So, it’s all about offering value to desperate buyers.
Now, to achieve that dream of making money online in Nigeria, you need to brainstorm for ideas on what type of value you can offer.
So, I’ll leave you now with the big question:
What type of value can you offer that people will be desperate to buy?
Make a list of as many options as possible, and narrow down your list to the best candidates.
I’ll stop here for now. In the next post, we’ll discuss what you need to create that value and how to go about creating it.
If you have any questions or comments, use the comments box below.
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