3 Solid Reasons Why You Should Have a Blog

I’ve read more than enough stories by people who have made and are still making lots of cash online without having personal blogs. And many of these stories are true.

So, having a blog is not a criterion for succeeding in online business. But I will always insist that a blog will amplify your success because a blog is like a pedestal for any internet-based business.

I’ve never heard anyone claim that setting up a blog reduced his or her online income. Rather, a blog makes you even more money (this may be after some time, though). And that’s why you should set up a blog from the outset.

Aside the fact that sharing your knowledge and expertise with others — through a blog — would make you feel fulfilled in a way, there are other reasons why you should have a blog. And these further explain why blogs could be real money spinners.

start a blog

Here are 3 reasons why you should have a blog — regardless of the online business you’re into:

1. A blog attracts repeat customers/traffic

Your blog is your online business empire — your showroom where others can see and buy what you offer and check back whenever they need it.

If you’re a freelancer, your blog is your portfolio. If you’re an affiliate marketer or information marketer, your blog is your catalog. Even if you’re just sharing your knowledge, expertise, or some gist, your blog is your megaphone. So, a blog is a powerful tool for promoting any online (or offline) business.

An online entrepreneur without a blog is a like a salesperson who has no showroom; he has to proactively find customers all the time. But if you have a blog, you’ll attract more visitors and customers — passively. And they’ll take whatever action you expect from them, even without you telling them. (And remember, the more traffic you attract, the more money you’ll make.)

2. A blog builds credibility

As you may already know, I’m a freelance writer. And I stated in my story that I started making more money when I created a blog for my writing business than I did before doing that. The reason isn’t cryptography; I made more money simply because the blog boosted my credibility, made clients trust me and my skills the more, and portrayed me as an expert writer.

If you’re an affiliate marketer, featuring quality content will compel visitors to buy the products you’re promoting. As an information marketer, you’ll make more money by creating a blog that features loads of information on how visitors can benefit from your product — rather than create a static page website and slap up a sales copy that may not convert.

So, having a blog will make you even more money than you will make (or may already be making) from freelancing, information marketing, affiliate marketing, or whatever online business you’re into.

3. You can earn profit through various channels

Regardless of what online business you’re trying to promote with your blog, you can make more money from the same blog by featuring sponsored product reviews, displaying ads on your blog pages, selling affiliate products, and so on.

Because you can monetize a single blog in many ways, you’ll continue to make money from it through other channels if your primary income channel crumbles unexpectedly.

(However, keep in mind that it would take time for your blog to start making money from multiple channels as described.)

Bottom line

So, if you’re of the mindset that you can make money online — or you’re making the money already — without your own website or blog, that’s cool. Very cool. But I would recommend that you create your own blog  — to boost your income and hasten your journey towards the success you’ve always dreamed of.

Let’s chat!

Do you disagree with any of my points? Or do you think I missed some points? Share your thoughts by leaving a comment.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: July 9, 2013 — 9:51 pm


Add a Comment
  1. i totaly agree with you but i dont fully understand how a blog will boost the sales of an info marketer,thanks

    1. If an information marketer masters the art of SEO and optimizes his blog brilliantly, he’ll attract huge traffic from search engines. Of course, more traffic = more money.

      1. In addition, an information marketer uses a blog to establish his/her expertise and build an audience that will buy his/her information products.

  2. sir pls hw are u?we realy nid u plz cm bk nd continue d tutorial plz plz,God wil bles u.

  3. well i wont admit that i visit late becos i know someone would soon come to drop his/her own opinion too.
    nice one and quite informing. though my first time of visiting but the simplicity in your choice of word, the concrete informations, is what would make me come again. am equally a blogger with nice contents i have a detailed write up about blogging too but could you please just tip me some things you really do that bring you more traffic to your blog.
    thanking you in anticipation as i hope to hear from you soon.

    1. Chuks,

      Thanks for taking your time to read the post, and for your kind words. It’s my pleasure to welcome you to this blog. I’d recommend that you subscribe to receive latest updates on new posts.

      As for tips on how to get traffic to a blog, I shared a magical formula here: http://webincomeplus.com/keyword-research-the-ultimate-guide-to-finding-lucrative-keywords/

  4. Good work sir, i tried working out a blog but my problem lies in HTML code and the likes… Also Posting a picture and title is my problem pls help me out u can inbox me farbloskay@gmail.com for assistance… Tanx in anticipation

    1. Farblos,

      Thanks for your comment. If I may ask, what platform are you running your website/blog on. Blogger or WordPress?

  5. Good work sir, i worked out a blog but my problem lies in HTML code and the likes… I cant post pictures and titles… Pls help me out u can inbox me farbloskay@gmail.com… Thanks in anticipation

    1. Farblos,

      Are you using Blogger or WordPress?

  6. Tanx 4 d instant reply! I use Blogger.. But actually then i just created d blog out of excitement

    1. Farblos,

      Then I guess you shouldn’t have much to bother about as regards HTML coding. If you’re having issues with your chosen template, I’d advise you to go for a less intricate one. Don’t keep mulling over getting your template right.

  7. i want to design my blog but don’t know how to start. i’m using a mobile phone, please help

    1. Humphry,

      You’ll have a hard time designing a blog with a mobile phone — that’s if it’s possible at all.

  8. Hy,pls am into beads and accessories designing and i wld like to create and market my products online,do u hve any idea on hw i cld do dat and if it wld be profitable,tnks am anxiously anticipating ur reply

    1. Hello Jenny,

      There’s no business that you cannot market online. It’s just that the marketing strategies vary. I did a quick keyword research with word “bead”, and I discovered that you won’t get many customers through SEO because only few Nigerians are searching for related words using Google.

      But you can start a blog for showcasing your products and skills. Then adopt other proactive online marketing strategies such as forum marketing and social media marketing. Both should work well.

  9. Like about how many visits will I get befor I moneytize my blog. Have you heard about mylikes? Is it real? Can they pay me? How can I make it work?

    1. Grow your blog until it starts attracting at least 200 daily visits.

      I don’t know anything about mylikes.com. You can Google the words “mylikes review” to find out if it’s real or not.

  10. How do i creat a blog with my android phone. and what should i blog about that people always like.

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