This post is a guest post by Emmanuel Aniekan, an ardent follower of this blog who is now making money online from freelance writing and affiliate marketing.
You want to build a profitable online business around your passion and quit your life-straining day job.
And every expert you sought advice from always says this line: “To make money online you need a blog or a website.”
But, why should you?
When there are several million of blogs and websites saturating the internet. In fact, according to Wikipedia, there are over 156 million blogs on the internet.
For instance, take a look at the Nigerian entertainment niche. I see several blogs trying to adopt the “Linda Ikeji tactics” by copying and pasting the same news of celebrities all over the internet.
C’mon, what the hell is going on?
How can you ever get noticed in this large crowd?
Here is the answer:
“You need a powerful business plan.”
So, what exactly is a business plan and why do you need one for your blog?
A business plan is simply a written statement that summarizes the objectives and strategies of a particular business. This will serve as a blueprint on what you intend to achieve and how you’re going to achieve it.
In this case, it will be a business plan for your blog.
No successful blogger became successful by accident. Great bloggers always have a clear vision on where they intend to take their blog to.
People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine. — Brian Tracy.
Here are 6 reasons why you need a business plan for your blog:
1. A business plan helps you define your purpose
When you know the motive behind your blog, this defines your purpose and creates a good environment for your readers to engage with your content easily.
Can you tell a new visitor what your blog is about in 8 seconds? If you can’t do this, then trust me: you’re probably wasting your time.
So instead of becoming a “Jack of all trades” that publishes about virtually every topic under the sun, you should define a specific topic you’re can consistently blog about.
2. A business plan helps broaden your focus
Instead of chasing the crowd, create a plan to broaden your niche. This will create a unique point around your site. For example, I do see many blogs that feature only copied and pasted job vacancies without offering any helpful tip to readers.
If you can share great insights on interview tips or job search tips that resonate with a Nigerian audience. Your readers will love you for it because they can easily implement the tips you’re sharing on various job vacancies.
3. A business plan makes you realistic
You have to be aware of the true realities of blogging. The competition in the online world is fierce and you’re likely to come across many obstacles and challenges. This post by Abass: 10 Bitter Truths No One Ever Told You About Online Business, is one of posts I actually printed out to keep me aware of what I’m up against. I’d advise you to do the same.
4. A business plan helps you identify your audience
Your audience is the people you convey your message to. And when you get the specific people you want to be reading your content, you will be unstoppable.
This will help you attract people who are interested in your blog’s topic, increase your traffic and lower the bounce rate of your site.
5. A business plan helps you create a marketing strategy
With a marketing strategy, you will know how to find your ideal reader, where they hang out, and how you can reach out to them. This will ensure you have readers who will engage with your content easily.
So, instead of using the “publish and pray” approach, you’re putting your content right in front of your audience and they will thank you for it.
6. A business plan helps you define your long term goals
You definitely have an ambition you’ve set to achieved unless you just want to blog for fun. With a business plan, you can set what you want to achieve within a specific period of time.
This could be to increase your search engine traffic, use your blog to launch your products or create an authoritative brand name to attract customers.
The competition in the internet is very fierce and if you intend to make money from your blog “blindly”, then you’ll be totally disappointed.
Don’t be like other dumb bloggers that start a blog without any planning — only for them to call it quits out of frustration. Define your goals clearly and ensure you’re realistic on how you intend to achieve it.
Emmanuel Aniekan is a passionate blogger and freelance writer. You can join him at Onlinebloggingincome, where he shares practical and easy-to-follow blogging tips. As a bonus, get a free copy book his ebook: How To Create A Powerful Business Plan For Your Blog. You can reach him on Twitter and Facebook.
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