6 Reasons Why You Need A Business Plan Before Starting A Blog

This post is a guest post by Emmanuel Aniekan, an ardent follower of this blog who is now making money online from freelance writing and affiliate marketing.

Admit it!

You want to build a profitable online business around your passion and quit your life-straining day job.

And every expert you sought advice from always says this line: “To make money online you need a blog or a website.”

But, why should you?

When there are several million of blogs and websites saturating the internet. In fact, according to Wikipedia, there are over 156 million blogs on the internet.


For instance, take a look at the Nigerian entertainment niche. I see several blogs trying to adopt the “Linda Ikeji tactics” by copying and pasting the same news of celebrities all over the internet.

C’mon, what the hell is going on?

How can you ever get noticed in this large crowd?

Here is the answer:

“You need a powerful business plan.”

So, what exactly is a business plan and why do you need one for your blog?

A business plan is simply a written statement that summarizes the objectives and strategies of a particular business. This will serve as a blueprint on what you intend to achieve and how you’re going to achieve it.

In this case, it will be a business plan for your blog.

No successful blogger became successful by accident. Great bloggers always have a clear vision on where they intend to take their blog to.

People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine. — Brian Tracy.

Here are 6 reasons why you need a business plan for your blog:

blog business plan

1. A business plan helps you define your purpose

When you know the motive behind your blog, this defines your purpose and creates a good environment for your readers to engage with your content easily.

Can you tell a new visitor what your blog is about in 8 seconds? If you can’t do this, then trust me: you’re probably wasting your time.

So instead of becoming a “Jack of all trades” that publishes about virtually every topic under the sun, you should define a specific topic you’re can consistently blog about.

2. A business plan helps broaden your focus

Instead of chasing the crowd, create a plan to broaden your niche. This will create a unique point around your site. For example, I do see many blogs that feature only copied and pasted job vacancies without offering any helpful tip to readers.

If you can share great insights on interview tips or job search tips that resonate with a Nigerian audience. Your readers will love you for it because they can easily implement the tips you’re sharing on various job vacancies.

3. A business plan makes you realistic

You have to be aware of the true realities of blogging. The competition in the online world is fierce and you’re likely to come across many obstacles and challenges. This post by Abass: 10 Bitter Truths No One Ever Told You About Online Business, is one of posts I actually printed out to keep me aware of what I’m up against. I’d advise you to do the same.

4. A business plan helps you identify your audience

Your audience is the people you convey your message to. And when you get the specific people you want to be reading your content, you will be unstoppable.

This will help you attract people who are interested in your blog’s topic, increase your traffic and lower the bounce rate of your site.

5. A business plan helps you create a marketing strategy

With a marketing strategy, you will know how to find your ideal reader, where they hang out, and how you can reach out to them. This will ensure you have readers who will engage with your content easily.

So, instead of using the “publish and pray” approach, you’re putting your content right in front of your audience and they will thank you for it.

6. A business plan helps you define your long term goals

You definitely have an ambition you’ve set to achieved unless you just want to blog for fun. With a business plan, you can set what you want to achieve within a specific period of time.

This could be to increase your search engine traffic, use your blog to launch your products or create an authoritative brand name to attract customers.


The competition in the internet is very fierce and if you intend to make money from your blog “blindly”, then you’ll be totally disappointed.

Don’t be like other dumb bloggers that start a blog without any planning — only for them to call it quits out of frustration. Define your goals clearly and ensure you’re realistic on how you intend to achieve it.


Author’s Bio

Emmanuel Aniekan is a passionate blogger and freelance writer. You can join him at Onlinebloggingincome, where he shares practical and easy-to-follow blogging tips. As a bonus, get a free copy book his ebook: How To Create A Powerful Business Plan For Your Blog. You can reach him on Twitter and Facebook.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: July 7, 2015 — 3:14 pm


Add a Comment
  1. In your post you said facebook is not the right place to attract traffic. Wiich method do you think is the best to attract traffic to one’s blog or website.

  2. “He who fail to plan will definately plan to fail”.
    Anyone who want to succeed in online business must equiped himself with multi-various online marketing strategies which he will use to standout among others and actualized his dream.
    He who wish to succeed in online business must state his aims and objectives clearly. Mission and vision has to be purposefully defined before moving to the business proper.
    Blog post has to be planned towards achieving the stated aims and objectives. Email or newsletter has to be planned so that your subscribers will know what to expect from you.
    Moreover, if you wish to post once in a week make it as a point of duty. If your email or newsletter has been planned to reach out weekly, don’t miss it! Try to be consistent.
    Whosoever want to succeed in online marketing must possess good administrative strategy, creative and managerial skills. You must be easy to approach and ready to profer possible solution to any problem encounter by your subscribers.

    1. Mutaira,
      I agree totally with your points. Online business is no different from an offline business(only that you work from home) and requires adequate planning before venturing into it.

      Thanks for taking time to read the post!

  3. Howdy Emmanuel,

    Its my sincere joy reading your article right here on Abass’ blog! Sincerely, you rock – in a very special way. I remember when you started off…it is just like yesterday. And you’re pro already! Congratulations again!

    Your conclusion brought a huge smile to my face after I agreed with all that you penned down. Personally, the word ‘dumb bloggers’ has been a favorite of mine and every I deploy it, cluelessness of the highest order comes to my mind 🙂 Why blog mindlessly in this age? To do that, its better to go, watch some Nigerian film!

    Unfortunately, many folks still do – especially the blogspot, Linda Ikeji wannabes. Your article, it is hoped, will change a lot of things.


    Do ensure to make the day great!

    Akaahan Terungwa

    I’ll hop over to your new blog in a moment…it is hoped that I’ll find in it, a second home (after NTP).

  4. Hy Akahaan,
    You’re one of the Nigerian bloggers I admire so much and seeing your comment really made me so glad.
    Whatever I’ve achieved today, it’s all thanks to good people like you who offered to help me when I was starting out. I’m so grateful.

    My aim with this post was to help beginners launch their blogs the right way in order to withstand the fierce competition and stop being “copy cats.”

    Once again, thanks for all the help.
    God bless.

  5. That’s a good work done MR Emmanuel!!! I can’t create a blog with blogger have tried and tried and tried, am not getting any positve result,,, Pls I need your help… You can reach me through my email michael.wisdom85@yahoo.com or 09036799456,,, I will love 2 hear from you soon ,,, Thk U n God bless you

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