A Beginners’ Guide to SEO (Search Engine Optimization)

I want you to get something very clearly. Blogging isn’t just about generating massive traffic; it’s about generating traffic that will help you actualize your dream — to make money online.

Tell me, of what use is a blog that attracts 1,000 visitors per day when you’re not making money from that traffic? It’s of NO use because generating traffic isn’t your ultimate goal. Making real cash is.

Now, I’m not saying you shouldn’t work towards attracting lots of visitors. You should. In fact, the more visitors your blog attracts, the more money you’re likely to make. But what I’m saying is that traffic, in itself, isn’t an end; it’s a means to a more important end (to make money). You get it now?

what is seo for beginners

OK, let me bring an instance.

Assume you’re a freelance writer (like me), and you’ve set up a blog with the aim of attracting quality clients.

On your blog, you share high quality and interesting information on how to write killer articles and other pieces of content. Of course, you want potential clients to see those posts and say “Oh, this guy must be a very good writer. I’m hiring him right away.”

After some time, your blog starts to rank high in Google for keyword phrases like “how to write a good article” and “how to optimize your posts.”

Because of these high rankings, your traffic increases to about 300 visits per day. Of course, such a result would make you happy. And really, you’re generating traffic, which means your chances of attracting quality clients through your blog are getting higher (on paper).

But don’t be surprised if no client contacts you for a writing gig after several months of generating decent traffic on your blog. I know that’s disastrous. But that’s what will happen. You know why? I’ll tell you…

It’s not because your content isn’t interesting or relevant enough. It’s not because your blog is poorly designed. And it’s not because your visitors don’t want to hire a Nigerian. It’s because you’re not attracting the right visitors. Period.

Granted, you’re attracting many visitors on a daily basis, and one would expect that the high quality information you share on your blog would help you convert many readers into clients — those long term, high paying clients that you really need.

But those clients aren’t visiting your blog because you’re not using your content to attract them. If you’re really doing this, you don’t even need to generate as much as 200 daily visits before you’ll get choked with the high paying writing assignments you always wanted.

At this point, let me ask you a question.

Which category of people do you think would be searching Google for those keywords your blog is ranking for? I mean, keyword phrases like “how to write a good a good article” and “how to optimize your posts.”

Those keywords are used by people who are either bloggers or writers themselves, but need additional tips on how to create or optimize their content correctly. These are not people looking to hire a freelance writer. They can write, too. It’s just that they need some helpful tips.

So, how can such a blog attract a single client when the daily visitors are those who are not ready to hire you? You get it now?

To attract clients (on such a blog), you need to target keywords like the following:

  • “hire freelance writer”
  • “hire blog writer”
  • “article writing services”
  • “cheap article writer”

These are the queries that people use to search Google when they’re looking for freelance writers to hire. And if your major reason for blogging is to attract clients, these are the keywords you should be targeting.

So, this is the bottom line: To make money online, you need to publish content that will attract the kind of visitors who will help you achieve that goal.

This process of optimizing your blog’s content for search engines by targeting keywords (search queries) used by your target audience is known as SEO (Search Engine Optimization).

In more detail, what is SEO?

SEO is an online website or blog promotion technique that involves strategically embedding lucrative keywords within your content. This is with the aim that your blog should show up prominently in search engine results when users search the web with queries matching those keywords you’re targeting.

The result of these efforts is increased traffic, since most visitors are more likely to click on the links that rank highest in search result pages.

So, if you’re blogging about Nigerian movies, for instance, you’ll attract lots of traffic if you target keywords that Nigerians are using to search for movies online, and you’re highly ranked in search result pages for those keywords.

(To understand how to figure out which keywords your target audience are using to search the web, read the article: Keyword Research: The Ultimate Guide to Finding Lucrative Keywords)

There are two major categories of SEO practices

As stated earlier, search engine optimization involves a number of practices that are aimed at improving the visibility of your website or blog in search engine result pages. These practices can be classified into two main categories:

  • On-page SEO
  • Off-page SEO

What are on-page SEO strategies?

These SEO practices are implemented right on the pages of your website or blog. You have absolute control over on-page SEO, and you’ll be held responsible by search engines for any on-page SEO malpractices detected on your website or blog.

On-page SEO may be all that you need to have your web pages or blog posts ranking highly in Google for your target keywords — provided you’re targeting low competition keywords.

The following is a list of on-page SEO strategies that you should implement on your web pages for improved search engine visibility:

  • Including your main keyword phrase in your blog’s main title
  • Including your main keyword phrase in your blog’s description
  • Including your target keywords (secondary) in the title and description of your blog posts
  • Using search engine-friendly URL structures that allow you to embed your target keywords within your URLs
  • Using your target keywords as alt tags for your images
  • Linking the pages of your website or blog together (internal linking)
  • Including your target keywords in the body of your content — preferably within the first few lines
  • Including your keywords within your content’s subtitles (H1 and H2 tags)

What are off-page SEO strategies?

These SEO practices are implemented on other blogs or websites. Majorly, off-page SEO involves building backlinks that redirect to your website or blog.

Off-page SEO has more effect on your search engine rankings because search engines see links pointing to your website or blog (from other websites or blogs) as a “vote of confidence” from those blogs.

So, the more backlinks you have pointing to your web pages, the more search engines will trust your site, and the higher you’ll rank for your target keywords.

(We’ll discuss link-building, the main off-page SEO strategy, in more detail later on.)

What are “White-hat” and “Black-hat” SEO practices?

White-hat or ethical SEO practices are those SEO strategies (on-page and off-page) that are in line with the guidelines and regulations laid down by the major search engines (Google, Yahoo, and Bing).

All the on-page SEO strategies listed above are white-hat techniques, and you’ll never have any problems with search engines if you implement them correctly.

To read more about the ethical SEO guidelines for webmasters, click here to read the Google Webmaster Guidelines.

Black-hat or unethical SEO techniques refer to practices that go against the guidelines of ethical SEO. These techniques are aimed majorly at deceiving search engines. Examples include the following:

  • Keyword stuffing: unnecessary repetition of your target keywords within your content
  • Paid links: buying backlinks (usually low-quality links) from other websites
  • Reciprocal links: “I link to you and you link back to me” arrangements
  • Link farming: building a network of blogs or websites and linking them together to form a network
  • Automated links: building backlinks with software and spam-bots
  • Invisible text: adding keyword-laden text that blends with your background color so that readers cannot see them

Granted, black-hat SEO techniques bring quick results, but these results are often short-lived because your website or blog will be temporarily or permanently banned or penalized once the search engines detect some foul play.

Bottom line

Now, I believe you’ve learned the basics of SEO as well as proven SEO tactics that should suffice if you implement them correctly. As for link building, I will, as I stated earlier, discuss the topic in full detail later on. Until then, keep implementing the on-page techniques because they’re very important, too.

Further reading

To further understand SEO and how it works, you can read the following online authoritative and elaborate resources on the topic:

Questions? Comments?

If you think I missed out something or you have some questions, share your thoughts by leaving a comment.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: August 12, 2013 — 7:02 am


Add a Comment
  1. including my keywords in metatags did some magic 4 me. . .

    1. Kizito,

      I decided to save the meta tag discussion for the next article on HTML. But Blogger and WordPress have simplified the meta tag intricacy by offering customisable “blog title” and “description” fields. As far as I’m concerned, they play the same role as meta tags.

      BTW, what magic did meta tags do for you exactly? Your Alexa ranking (10 million+) doesn’t reflect that you’re getting a lot of traffic.

  2. mha blog is just a month. . . . i mean the domain (akiloblog). . . and as 4 d meta tags stuff, if u check mha blog again you’ll notice i am no longer using any blogger template. so i had to input my keywords nd description in the meta tags. . and since i did that, i have been recieving traffic 4rm search engines(which i never did before). . .anyways, d blog is now ranking 7million in alexa. . . . i no i’m still far but i am happy that at least google has started sending visitors to my site. . . nothing gladens my heart than seeing my pageviews increasing especially now that i have started recieving smal small comments. . . i know i’ll get there someday! i’m just 17 and i blog not 4 moni, i blog because its fun(but sometimes fraustrating though)

    1. Well, good job you’re doing.

      But I don’t know where you’re getting your Alexa details from. I use a plugin that instantly displays the Alexa ranking of any page I open on my browser. And as at today (August 9, 2013), your website ranks 10, 292, 036.

      I’m not trying to make you feel bad. But always get your facts right. Alexa ranking changes daily, in case you don’t know.

      In all, ignore irrelevant stats (Alexa inclusive) and focus on the growth of your blog. I wish you the best.

  3. Ya. . .thnks. . i got my stats by going to their website (alexa) and searched for akiloblog.com. . . anyways i am still using a cybercafe 2 browse i dnt have my own pc 4 now so i cant install the plugin . . . .i keep creating good content sha. and please which of the freelancing sites pay via western union?(i need cash)

  4. Always top notched articles here that you feel you can’t just miss for anything in the world. Nice job sire!

    Kizito, I was once like you, I go about checking stats. I don’t do that no more and I’ve been fine since then.

    Thanks for the share boss!

  5. Thanks for your selfless service.
    please i need a clarifications on this SEO;
    1.Assuming you have a niche site with keyword/url ” best phone to buy .com ”
    My questions; while writing reviews for various phones like ”Nokia 33 10 x2 series” Are you going to add ”best phone to buy” to Nokia 33 10 x2 series [and every other phone you are writing reviews on]to form the tittle so as to implement SEO?

    From the above scenario;
    2. what will be used in the permalink?
    3. What will be used in the alt text?
    Thank you.

    1. 1. Before writing a review of each phone, you will need to conduct keyword research to know what people really want to know about the phone. For example, if you find that people are searching for “Nokia 3310 price in Nigeria”, you can craft a topic like this: “Nokia 3310: Price in Nigeria + Full Review”.

      2. In your permalink, you will use “nokia-3310-price-in-nigeria”
      3. The alt text would be “nokia 3310 price in Nigeria”

      Let me know if that’s clear enough.

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