How I Boosted a Blog’s Profit From Zero to N80,000/month Within 120 Days

If you’ve read this post on Google Adsense, you’d have known that I have a blog aside this one you’re reading that also caters to a Nigerian audience. For some reasons, I don’t want to reveal the name of that blog. But throughout this post, I’ll refer to it as NGFR.

I created NGFR in April 2013, and as at one year after its launch it was attracting over 1,200 daily visits — with less than 50 posts published. Thanks to keyword research and search engine optimization.

When I noticed that amount of traffic, I tried monetizing NGFR through various methods, including contextual ads (Adsense, Ad Dynamo, and Promo Nigeria) and direct sales of ad space to interested advertisers. However, I didn’t achieve success with any of these.

How i boosted a blog's profit

For months, the blog continued to generate 1,200+ daily visits, but I couldn’t make good money from that traffic. At a point, I got confused as to what do with the blog. I put it up for sale on Nairaland, but no one showed interest. Then I dumped the decision to sell the blog, and I planned to keep and grow it, instead.

I had no doubts that if I could boost the blog’s traffic to at least 10,000 daily visits, I’d be able to make money consistently with those same monetization options that have failed me in the past.

So, I sat down to brainstorm for ideas on how to grow the blog. I conducted keyword research and generated hundreds of promising keywords. I knew for sure that if I could craft fine content around each keyword, the blog’s traffic would blossom with time.

My next step was to write posts around those keywords. I planned doing that gradually until all topics in my “pool” are exhausted. But I never found time for that. Client assignments, my academics, family matters, and other commitments couldn’t avail me the extra time I needed to write the posts. All I could add to the blog over the next six months were less than 10 posts.

Despite that I was too busy to act on my plan and couldn’t do much to grow NGFR, the number of visits increased gradually to 2,000+ daily visits and 70,000+ monthly visits. Sadly, however, this increase in traffic didn’t fetch me a kobo.

In October 2013, I stumbled upon a post on Nairaland, in which the poster stated his intent to invest in any promising web-based business. Seeing that as an opportunity to grow NGFR, I quickly pitched him my original idea (which was to build a high traffic blog through the power of keyword research). I stated how much I’d put into the project already, and how much traffic the blog was generating at the time. I also told him my plans to grow the blog, and how his investment can help achieve the goals.

Fortunately, the guy (I-Jay is his nickname) became interested in my blog. We fixed an appointment, and he paid me a visit at my place in Lagos. We agreed to hire freelance writers to create content around all the keywords I’d generated. We also discussed other ideas on how to grow the blog.

The following week, I-Jay released about 30% of the money I requested from him, and we outsourced the first batch of articles (about 120 in all). We planned publishing the articles gradually over the next two months, and then pay for more if necessary.

Let me tell you a bit about I-Jay: He’s a cool guy who works as a database administrator with a software development firm in Lagos. He’s fun to be with and very understanding. He’s just two or three years older than I am, so we interact like friends. And we got along easily and quickly.

Fast forward November 2014, the blog started generating income, fetching us $128. And since then, the figures have been increasing every month ($291 in December 2014, $361 in January 2015, and $434 in February 2015). Now, I’m loving it. And I-Jay is loving it, too.

[I know you’re wondering how exactly NGFR makes money. I’ll reveal that in the next post. Find out in this post]

Between November 2014 and February 2015, we published 241 articles. And as at the time of this writing, NGFR’s traffic has increased to about 4,500 daily visits, over 100,000 monthly unique visits, and about 400,000 monthly page views.

We’re moving forward. Without I-Jay coming into the picture, I doubt it if the blog would have moved forward one inch.

Now, what should you learn from all these?

There are times when you’ll have all the knowledge and ideas you need to make money online, but you won’t have the time or money required to implement your strategies.

Similarly, there are times when you have the time and money, but you won’t know jack about how things work in online business.

What you should do in such instances is to find someone who has what you’re lacking, and pool resources together with that person. That way, you’ll be able to achieve your goals rather than have your ideas rusting away in your brain or notepad.

In my own case, I knew the strategies that would work, but didn’t have the time to implement them. The other option I had was to pay people to write the content, but I didn’t want to do that. I-Jay, on the other hand, had some money to invest, but has no idea where to invest it. He came on board, dropped the money for content outsourcing, and we’re now getting the results. Now, he has realized his investment on the blog, and subsequent earnings would be his profits.

If you’re unable to implement your great online business ideas because you have no time or money, or you’re have some money to invest but don’t know how to go about it, then find someone else who has exactly what you lack and pool your cards together. That way, you’ll achieve great goals within a short period.

Although this recommendation won’t work for everyone because we humans are just complicated. But if you think it will work for you, give it a shot!

Your turn

Do you have any contributions, objections, or questions? Share your thoughts by leaving a comment. I’ll reply.

And… don’t forget to share this post with your friends and colleagues.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: March 21, 2015 — 4:58 am


Add a Comment
  1. cool men i cant wait to get the coming gist

  2. An excellent strategy, Abass!

    When you opted to sell NGFR, I immediately went to the site and instantly, knew that site was going to be a goldmime (DollarMine in this case) if properly managed: the site was hyper targeted to Nigerians, had a healthy amount of organic traffic and then, was ranking number one for many (Nigerian popular) keywords especially the most sought out service at that time by Nigerians!

    I nearly placed a call…but remembered that I had a handful of sites to manage (and wasn’t finding it funny at the moment).

    It’s great reading how you’ve turned this site around! However, I must mention that you were particularly astute in selecting a partner who is business minded and straightforward…I cannot count how many times my own partnerships have failed…it seems I have a knack for selecting the wrong people 🙂

    Do make the day great…Your story stirred the remaining faith I have left in the concept of partnerships…I’m going to give it a shot again!

    Akaahan Terungwa

    1. Akaahan,

      Interesting to know that you almost bought NGFR from me back then. Yes, the site ranks for many keywords that Nigerians use in Google search queries, and that’s its selling point.

      As for the partnership, I observed that I-Jay wasn’t desperate for quick returns (which is unusual of the average Nigerian). That was why I felt I won’t go wrong with him. And he had no problems with leaving me in control of everything — from the blog itself to its earnings.

      Thanks for always finding time out of your busy schedule to read my posts and leave insightful comments.

      You always rock, Akaahan!

  3. Interesting and inspirational post Abass. Thanks for sharing.

    1. My pleasure, Angela. It’s been quite a long time. I hope you’re fine?

  4. I would to outsource my online businesss to a trusted partner in the near feature. Thanks for this great tips.

    1. Onyema, that would be a great decision provided you get a good partner. Thanks for reading the post.

  5. Thanks for the revelation. This could be creative writing, just wondering why you did not reveal the site so we could confirm. All the same, weldone.

    My site is PR3 and I make money from Guest Post. I have an Indian friend who I used his paypal to collect money from my clients but lately the guy is trying to swindle the $99 I made last.

    1. Stanislaus,

      Well, if there’s any strong need to reveal the site, I would have done that. But I think it’s not necessary because mere looking at the site itself doesn’t in any way reveal the traffic stats or earnings figures.

      Thanks for taking your time to read the post. You rock!

      1. You too rocks dear!…but I don’t believe in this…”…mere looking at the site itself doesn’t reveal the traffic stats or earning figure” Wao! some of us have come a long way, we could decode using certain parameters available. You are a smart writer. Can you write for me? How much per 800 words? Can you write on relationship?

        1. I charge N3 per word, but I do accept N2.5 per word for big volume orders.

  6. Abass great article God bless,i am an addict follower of your blog and i look forward to your new article on how to make 10,000 monthly and i also need your advice on copywriting

  7. Valuable post. I look forward for more.

  8. i must confess this is so intresting,my lesson from here is that keyword is the key to natural and targeted traffic.abass i have a christain blog,,but nigerians are not searching on anything christainity and is so frustrating that am not having traffic for over a year now,at a point i thought of selling it but is not profitable,with this inspiring story here i will see how i can do a serious work on that site.

    thank you

    1. Onyekachi,

      Yes, keyword research rocks for traffic, but unfortunately doesn’t work for every niche, including yours. It’s true that Nigerians aren’t searching for such information online. And most people who would have been interested in your content are not online.

      You have two options: either you ditch that niche altogether and start something new or you promote the blog through social media and paid ads.

  9. Hi Abass,
    Nice one! The summary of your post is that we need someone to get there, but how do you get trusted and business minded fellow? Moreover, how can I generate keywords that will boost my blog? Thanks for the post.

    1. Jeremiah,

      As I stated in the last statement in the post, this strategy might not be for everyone. It’s only for those who lack the resources needed to build a successful online business.

      As for keyword generation, I already explained that in this post:

  10. Why would you choose to make NGFR?

    Hey you don’t have to answer that if you don’t want to.

    Nice strategy.

    1. I chose NGFR because I didn’t want to reveal the blog’s URL. Thanks for reading the post.

  11. Nice one Abass,
    one or too lessons learned. That means there is hope in every situation.I will contact you on how to get the right outsourcing hand because at the moment I’ve being so choked up with activities.
    once again,thanks for sharing!

    1. Francis,

      Yes, outsourcing would be a smart decision for someone like you. You can either hire me or contact me for links to other writers I know.

  12. thanks abass, for sharing this online biz life-experiences with us… it’s quite motivating and ‘pushy’.

  13. Hi Abass

    This is really a mind blowing articles.I have a website which was set up two years back,However I haven’t seen any significant result in terms of income.

    I will really appreciate it if you can check through my web and suggest possible head way.


    1. Uche,

      You have chosen a good niche. And your blog’s design rocks! If you’re targeting a Nigerian audience, then you need to focus more on content that applies to Nigerians. And to attract Nigerian traffic, you need more of forum and social media participation.

      But if you’re targeting a global audience, keyword research would help. Just create more content, and your blog will grow with time.

  14. Really nice reading your write up Mr AbAss, I have been a secret follower of your blog for some time now and I can say you are a value adding software pls sir keep on the good work. Thanks once again

  15. That’s why U r so different. I just can’t resist ur posts. Am presently working on starting my own online business. And having U around is a great privilege. Pls, a novice who isn’t so full fledged with all the goings-on of the business am so rest assured that I call on U for guidance. Thanks my mentor.

    1. Bernard,

      Thanks for your kind words. Feel free to ask me any questions or contact me whenever you want to start out eventually. I’ll be happy to help.

  16. I love this sir but to be sincere I can’t wait to read the make #10,000-20,000 per month post

  17. pls reply on copywriting

  18. Abass The Great, thank your for posting this interesting and inspirational strategies.
    When you opted to sell NGFR, I came across the site through Nairaland, I went to the site instantly, immediately I got there, I knew the site was going to be a goldmine in the nearest future but I was not financially upright by then.
    Recently, I read some articles about (text hidden to protect site’s identity) in the site and I noticed some changes.
    Summarily in this post, we need to get trusted and business minded fellow, keyword research and search engine optimization to boost our site targeted traffic.
    I will implement these strategies when I start my new blog on fruitformulas. Sincerely, I can’t wait to read the post about making #10,000-20,000 per month.

    1. Mutairu,

      It’s interesting to know that you also wanted to buy NGFR from me back then. Well, the truth now is, I’m no longer selling. LOL!

      Thanks for taking your time to read the post, and for leaving a comment. I’m glad you really learned from it.

  19. Wow, i must confess Mr Abass, that THIS is a very great post.
    I’ve been looking forward to reading it since you told me not to miss it the other day.
    well, i can’t wait to read the ‘coming soon’ Post once it’s out here on this blog.
    and i wanna tell you that my blog is currently under construction.
    it is linked to my name up there.
    we are having electricity issues here in ondo state, so i’ve slow in customising it, but it should be ready in a few days.
    thank you sir.

    1. Knicks,

      Thanks for your kind words. I’m glad you’ve switched over to a new blogging platform. However, I’ll advise you to secure your domain name ASAP.

  20. Nice post Mr Abass. I have been following your posts for some months now and I must confess you are so different from so many other online gurus.
    I think I will need your help on how you can help me grow my blog too and also articles writing. I wouldn’t mind investing on it to get the results. I am so choked up with activities at the moment. Will appreciate if u can really help out and wouldn’t mind making you a mentor.


    1. Ajileye,

      Thanks for your kind words. No problem, I’m always available to be of help. Just contact me whenever you’re ready.

  21. Well, that’s a great idea. I knew NGFR would make money when I had cause to visit it. Who won’t at some point need the information you provide on the blog?

    If you ask me how I knew it was your other blog you kept hiding from here, I’ll tell you: design.

    Take care Abbas. ( I lost your line given me by Abdullai then. If you don’t mind, I need to chat you up on whatsapp)

    1. Toyib,

      My number is 08062357604. You’re free to reach me on Whatsapp.

  22. I really appreciate Your efforts towards helping others. I have a blog in the money making niche;,My question is:

    (1)After getting some keywords using Google keyword planner tool, how do i make my articles rank well in the search engines, given that my niche is somewhat competitive?

  23. a speech is said to be motivating when it the speech move the listener to doing what he/she thinks it hard to do or impossible. good talk it makes sense.

  24. This post was quite revealing sire Abass.

    It wouldn’t surprise you that this would be my 3rd time of reading this post and I’ve never for once lost interest.

    Stan always make me enjoy reading the comment section. That dude is quite funny! 🙂

    Sire, I’m going to have to reach you on your line and maybe have a time with you. Need to learn SEO and Keyword Reseach…..cus I’ve come to realize its important after leafing through your blog plus also reading this post.

    Thanks for the share sire.


  25. I blog often and I seriously appreciate your content.
    This article has really peaked my interest. I will
    bookmark your blog and keep checking for new details about once a
    week. I subscribed to your RSS feed as well.

  26. I blog often and I really thank you for your content.
    This article has truly peaked my interest. I’m going to book mark
    your blog and keep checking for new information about once a week.
    I opted in for your Feed as well.

  27. Hello Mr Abass, teach me how to create a banner and add a link to it

  28. Thanks Mr Abass,
    It took me 8 months of serious studies to be able to create great seo copy. I am currently studying (1) Link building and (2) Off page seo techniques. Right now I am on the track to put my blog online,start to make money, then then I bring in the almighty sales copy writing. Abass 200 posts…sell my product then I continue to work on the site.
    But Abass do you have one on one coaching…?

    1. NdukeAbasi,

      I wish you all the best. But frankly, I didn’t understand this last part of your comment: “Abass 200 posts…sell my product then I continue to work on the site.
      But Abass do you have one on one coaching…?”

      1. Thanks Abass,
        This is what I mean…In my business plan, One month from now my blog kicks off with 20 posts. I then schedule 60 posts for the next 60 days… and proceed therefrom to 200 posts by which time the blog should have been at least 6 months old. At this point I should have applied all my on page seo techniques, hence my hope to see some meaningful traffic. I then attempt to make some money. If this works out, we celebrate, if it doesn’t then I will come to
        Abeokuta and we have a one hour one on one.

        From there we design how to launch your “zero to N80 000” formula. If there is anything else to outsource, we do so eg. outsourcing the task that will give me good 400 keyword rich seo articles on the blog. Can’t we Mr Abass, arrive at this target within just one year?

        This is all the my business with you on this blog.

  29. Thank you very much Sir Abass, the information you deliver in your blog is like a fresh water from a clean spring- straight forward-.God will continue to bless you.Please after writing a nice post,I do find it very hard to implement keywords into it.Please how do I optimize a post for Search Engine recognition? Also do you accept guest posts? I will like to guest post on ur site.Thanks

    1. Hey Mario,

      Thanks for your kind words. You can read this post to learn how to optimize your posts for keywords:

      As for the guest posts, I’m sorry I won’t be able to accept from you for now. For now, I only accept guest posts from those who are really making money online through a sustainable strategy that they can teach my readers.

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