How To Monetize Your Blog Like A True Pro: 9 Tips No One Will Ever Tell You

Proper blog monetization is one of the most vital and distinguishing feature between a newbie blogger and a seasoned pro.

While a newbie wanders through ‘blogville’ deploying Adsense today, Chitika on the morrow, on the next or worse still, all of them at once, the seasoned pro deploys a brilliant strategy and hits with just a method or two…

…and makes the money like there is no tomorrow!

For the JJC’s who just bought a domain name and have not been privileged to renew it, this is close to Jazz! ‘How could Abass monetize as brilliant as that?’ They ask.  Or, ‘how come Tosin is so successful being just a writers’ coach?’ Or what is more curious: ‘How on earth does Akaahan live the dot com lifestyle right here in Nigeria?’

Now, I believe, it’s time to answer some of these questions for you! What I demand is that you grab the answers as I make them available. If something isn’t covered here, be gracious (and bold) to blast me questions in the comment box below.

Shall we explore the almighty 9 blog monetization tips no one will ever tell you? Right — I’ve engaged my gears already. By the way, my name is Akaahan Terungwa. But, forget the name for now…you’re about to learn something you will pay for elsewhere and still not get!

My unique professional tips? Here we go:

monetize your blog

1. Adsense Is Good — But Not Great: Get Used To This!

Adsense! That two syllable word is one of the very first words a blogger gets to hear — and desire. The promise is that once you have Adsense running on your blog, Google will be very eager to give you money from simple clicks (which should be easy to make happen anyway).

What you are not told however is that Google Adsense is just an average  (sorry), poor monetization method when compared to obviously superior models like selling your product directly or offering to sell for someone via the instrumentality of affiliate marketing.

However, that rejection from Google has killed more great blogging dreams than even almighty NEPA (sorry, PHCN).

Tip no. 1 is thus simple and quite straightforward: Adsense is no king, neither does it hold the keys to the doors of blog monetization!

If however you have found a way to make Adsense useful like my host Abass has, great. If you are handed a rejection note, still great. Remember, the biggest guys online like Pat Flynn, John Chow, Jon Morrow, Derek Halpern, Jeff Goins etc have all shunned Adsense…

Reason? They got something better: their own products and affiliate marketing. Go, learn the first lesson (after reading the remaining 8 of course 🙂 ).

2. Massive Traffic Does Not Always Equal Conversion

One of the greatest mistakes you’ll ever make as a blogger is to equate raw traffic with polished, finished conversion — ripe and ready for the taking. The two are not the same — and never will be.

Unfortunately, many newbies believe that once a site has a ton of ‘hits’, all is well (in the voice of Rancho)…unfortunately, no bigger mistake can one make than this.

Unfortunately (still), such newbies have no idea that some unintelligent analytic reports also include search engine bots and other non-humans spiders crawling the web. With such great ignorance, you’re likely (as a newbie) to pay someone on Fiverr to write some script that will generate ‘traffic’. Or worse, join some auto surf program.

Sh*t! You would be getting 50,000 hits a day but no click(s). 50,000 hits a day and no sale. 50,000 hits a day and no optin. Ask yourself: ‘where in hell is this traffic coming from?’

Now, if you’re ready to turn pro, you’ll push it right to the pit of hell where it has emanated from! Lesson 2.

3. The Money Isn’t In The List…Stop The Lies!

I’ve heard this gigantic lie since the very first day I came online! Now, what really bothers me is that other folks who should have known better themselves propagate this lie in the crudest possible way…

“The money is in the list…” Biggest scam ever! The money isn’t in the list! Quote me anywhere!

You don’t agree? OK, let’s strike a compromise: to equate a list with an ATM machine, you must make certain that your list is:

  • Responsive
  • Targeted
  • Reliant on you for the knowledge you provide.

A responsive list opens and clicks through, a targeted list is one that is comprised of persons who really are interested in what you are saying (not some random, bought list) and a list that is reliant on you for knowledge is a list that trusts you.

3 very special characteristics. Does your list have them? If yes, congratulations! If no, shut up and listen!

To monetize like a pro therefore, understand that if your list does not meet the 3 criteria mentioned above, it is useless; instead of making money with it, it will be making money off you instead for maintenance every month 🙂

Tell me, does that make sense? Therein lies lesson no 3.

4. Traffic Alone Is Nonsense. Pure Nonsense. Targeted Traffic Is Key

Thanks to Facebook groups, Nairaland and blogs that don’t take comment moderation serious, every update or comment is followed by a URL powered by Blogspot or WordPress! What many of these newbies (maybe even you) fail to understand is that most of these platforms contain visitors who are not interested in what you are saying (even if you are promising them overnight riches or the exact location of the Philosopher’s Stone)!

What’s the point? Driving untargeted traffic only ensures that your visitors bounce away immediately they land on your site! If someone will bounce away, why bother even inviting him/her over?

To monetize like a true professional, focus on promoting your site where you believe know that your audience will be waiting, eager to devour what you have to offer. Why waste precious time trying to sell ice to the Eskimos? Learn to sell them room heaters instead! BTW, that’s tip number 4.

5. Know Your Audience Like The Back Of Your Palm. Or Go, Watch Some Nigerian Film

It’s sad — and quite pathetic; but the simple truth is that you’re never going to make money online with your current strategy if you have not factored in your audience and what they really need + what really makes them tick. Without this basic information, simple as it seems, you’ll be enjoying a merry go around so far as monetization is concerned only to begin again!

Quite sad.

However, to master the monetization process of your blog, kindly understand what works best with your audience. Ask them. If they are very reluctant to divulge, use your analytics reports and get some basic data about your community; for only when you truly know your audience can you offer them something they cannot resist.

[Quick question]: would you opine that an entertainment blogger would be able to lure his readers to subscribe to his mailing list using as incentive, an eBook on the basics of programming?

Go figure!

6. Your Niche Is Probably The Best In The Whole Wide World: Stick To It — But Open Your Eyes Wide

Newbie bloggers usually start with a well-defined niche. However, after a few months of making no money blogging, they imagine that the pasture is certainly greener at the other end and off they go!

They spend some time on their new found niches and then, discover to their utter dismal that the new niche too isn’t productive. Then, they do something really clueless: they foolishly brilliantly combine all the niches that they imagine are lucrative!

And that is the point you lose all and embark on a journey of no return!  Point 6.

However, it is wise to note that some niches are by nature quite inferior…if you find yourself in them (and are interested in making money) you’ll wind up waiting for an eternity!

This tip, perhaps will guide you, appropriately.

7. The Banner Ad Is Dead — Don’t Imagine Your Audience Will Resurrect It!

Your visitors will not always be in a great mood to click on your banners…however, a coated link with a tempting anchor text is really hard to resist. Herein lies an advantage I’m certain you are not already using: intext link advertising.

To monetize like a professional, you must understand that your anchor texts are going to be clicked on far more than a bold leader-board banner. You must accordingly make great use of this method as much as you can.

However, as you do this, kindly remember two things: there can be something called ‘too much’ and when that happens, even the most sugar coated anchor text would be ignored. Yes – it’s really that simple and straightforward.

8. An Impressive Alexa Rank Means Nothing. Really.

When I came online as a blogger, roughly 3 years ago, I was preoccupied with one thing: my Alexa rank.

I was told that my Alexa rank measured my popularity as a blogger; that advertisers would look at the rank before sending me ads; that fellow bloggers would check the rank before accepting a guest entry from me and that even my wife would need to take a look at the rank before allowing me access to our lovely kid who was barely 8 months then 🙂

In summary, a great blog was determined by a great Alexa rank!

I toiled. And toiled. And toiled. At last, I hit the Alexa first 100k. Then, hit the first 90k. Then 80k. But, unfortunately, nothing happened. Instead, small sites (which were nothing compared to mine because they read something like 400,000) were busy making money via means like direct product sale and affiliate marketing. I pushed further – then made a measly $30 – and that was all my impressive Alexa rank could give me!

I learnt my lesson (so that you could learn off me). An Alexa rank, when great, ensures a good feeling. However, it stops there – nothing more. In your monetization efforts, do not for a second mistake the two (Alexa and money); you’ll only get your nose stuck in thick mud!

Believe me.

9. There Are No Rules Afterall…

This is the most beautiful part…

The 9th tip is simple: there are actually no tips or rules so far as monetization is concerned!

What?! So, does that mean that I have only wasted my time here?

No; by no means.

Understand this however: there are classical exceptions — and this guide makes no understanding for that. Accordingly, your task as a smart blogger is to see what I have written and compare it against your own blog and reality…

Does it work — or make sense? By all means, adopt. You feel you are an isolated case? Formulate your own rules — rules that you are certain will work for you!

C’mon, Don’t Fold Your Arms…Talk To Me. Agree Or Disagree. But Talk.

Writing this article took some time; time that I would have used in playing with my son. However, since I denied him that time and decided instead to write quite a thought provoking article for you on this platform, I deserve at least one thing back: Comments.

My training bothered on talking and the more of it I see, the better my brain becomes 🙂 Now, don’t be the one to cause me some brain mishap!

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Akaahan Terungwa

Founder & Chief Content Strategist at Notopoverty
Akaahan Terungwa is a best selling author and blogger. Aside writing & blogging, he also runs the World's Number One Information Portal. Connect with him via Twitter: @IamAkaahan.
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Add a Comment
  1. Let me be the first to comment 🙂

    Akaahan, this post is damn interesting! I couldn’t but agree with all the points you raised.

    The part where you mentioned “unintelligent analytic reports” got me cracked up. Though I found your adjective funny, you really nailed it. Many newbies go about bragging that they attract thousands of visits and generate millions of page views per month, not knowing that most of their visitors aren’t human. Now, I’ll mention names–the Blogger Dashboard stats is notorious for bloating traffic stats and making newbies live in a fools’ paradise. Yet, these people aren’t just smart enough to ask themselves, “If I really get this much traffic, how come nobody is leaving comments or clicking the ads?”

    I also couldn’t agree more that massive traffic doesn’t always equal conversion or profits. This very blog presently attracts between 200 to 300 visits per day. Yet it generates more monthly income than many other blogs I know that attract much more visits.

    And just to add that your tip number 5 also gave me some comic relief.

    Thanks for the awesome post. I really wasn’t surprised at your brilliance, tone, and message. I didn’t expect anything less. Because you always rock!

    1. Hello Abass,

      It’s a pleasure that you’re my very first commenter…my proposed brain mishap is accordingly averted 🙂

      On a more serious note, it was time to help the newbies in a very special way; day in day out, I watch with utter hopelessness how many of them dance a very funny dance when it comes to blog monetization. For how long such a dance will continue, I surely do not know. However, one thing is clear: if the dance continues for long, someone quits – and another failure is recorded!

      Bad enough, isn’t it?

      That I was able to make you laugh first thing in the morning is my sincere pleasure…not many persons in Nigeria have the privilege of addressing your awesome audience right here on WIP.

      My sincere appreciation for the unique opportunity.

      Enjoy the Sunday!

      Akaahan Terungwa

  2. I guess another title for this post would have been “8 LIES ABOUT MAKING MONEY ONLINE DEBUNKED. I started blogging 4 months ago and I’ve made really terrible mistakes and I’ve believed in so many lies but this post is truly an eye opener for me..
    I’ve joined so many CPC programs with nothing to show for it. Now I know better.

    I respect real bloggers like you and Abass who share really informative stuff for free. I’m a secret disciple 🙂 and will need your mentorship

    Excel of

    1. Excel,

      Thanks for your kind words. I’m glad you really resonated with the post.

    2. Howdy Excel,

      It’s usually a joy sharing such content as this with you…

      We all must start from somewhere, right? Do not despair then…I can see clearly that with your mindset, you’ll one day turn pro – sooner or later.

      But, what I don’t understand is why you should be a ‘secret disciple’. Come out bold and either contact Abass or my humble self. My promise is simple: YOU WILL CERTAINLY GET PROFESSIONAL HELP!

      Do enjoy the day!

      Akaahan Terungwa

  3. olowodasa oluwaseyi

    It was a very nice post and really educating but u people are getting me confuse as a newbie,some point here are totally not in abass free e-book I downloaded sometime back..about the traffic and co.

    Seriously am really confuse now weither to move on or quite,pls ineed some help…

    1. Olowodasa,

      What exactly are you confused about? Shed more light on that, and I’ll make things clearer to you.

  4. HI

    Thanks for the info… the post is so precised and very helpful. I built my blog INBOXNAIRA | just to publish my final year project that cost me close to 80K to complete…I’m glad I have done it, I’m glad I have shared my findings with the world. I’m fulfilled I must confess. I want to monetize the blog with AdSense… but I’m not so obsessed with
    AdSense, I will do the necessary things before applying, if they accept me,fine. if they don’t, no qualms because I have plan B…so I’m not worried about their acceptance or rejection.

    the best way to actually monetize a blog is by offering your products and services, that way, you control the way you run your business… but targeted traffic matters a lot.

    thanks for the post…I have learned a lot.
    please keep up the good work.

    1. It’s my sincere pleasure knowing that this post actually helped you, Christian.

      Do enjoy the day and be certain to make it great.



      I agree with you, completely.

  5. Some bloggers have made terrible mistakes by believing in so many lies but this post will be an eye opener to many unrealiable website analytic.
    Some have joined so many CPC programs with nothing to show for it at the end of the day. Now they should have learnt their lesson better.
    I respect real bloggers like both of you who always share viable information for free. I’m highly delighted with your mentorship.

    1. Hi Mutairu,

      Sincerely, I appreciate your comment…the mistakes people are making as regards blogging these days is simply too much! Or, how do you explain the cluelessness?

      Abass and I will continue to shine the light though.

      Enjoy the day!


  6. First of all I laughed so much reading this post. Too funny. Use of Adsense is soooooo 2003 lol. I am a strong believer in creating my own products that actually is relevant to my audience. It doesn’t make sense filling a site with ugly banner ads that nobody clicks. Then I also strongly believe that when I provide massive value to my audience,they would trust me enough to buy from me. I want to have customers for life;people who would not only buy one product from me but would be repeat customers.
    Thanks Akaahan,I have been a very silent follower of your blog! and Toriola thank you for this platform.

    1. Hi Tope,

      I completely agree with you on all points raised particularly on sending a visitor away for some silly cents…it’s actually archaic! But heck! People are still living to die for Adsense!

      Again, let me commend your choice on retaining repeat visitors: it’s the smart thing to do since people only buy from those they trust…it is only logical that a customer who was satisfied will buy again. And again and may even drag his/her friends in! Win – Win!

      Your comment rocks, Tope. I’m jumping over to your site to see what you have there.


  7. Hi men you’re doing a great Job here. The problem i see is that, the few Nigrians that were luckily able to made their way up, are toying with the ignorance of other Nigerians who are aspiring to start their business online
    I recently approached, a popular blogger in my Niche for a guets post, he asked me, what i’d like to write about. I told him-freelance jobs, blog traffic, wordpress customization, affliate marketing and the likes, he said noone would be willing to read it. i further asked him the method he thinks he’d be best, he said i should continue reading his blog to find out.
    Another issue is calling MLM syntek business an Oil business
    Another one is telling people they by branded products from China
    Another one is- how to bypass shippin fee on Aliexpress
    Another one is how to turn 4000 to 4 million Naira

    A popular blog on that teach Nigerians how to make money said he’d teach people to get 2million traffic in one month and in his own traffic report he has about 200k visits
    They are sick promises that made hungry and rational Nigerians buy Ebooks, and when they feel dissppointed seeing that the content of the ebook is originally what they’ve known, nothing changes. them they fire back at bloggers who have charged them exorbitantly.

    Terungwa, Abass and some few i can trust in this industry, they want others to succeed just as themselves-God bless your innovations.

    1. Adeniyi,

      Thank you very much for your insightful comment. What most people don’t realize is that success comes from trying to help other achieve success, not from playing upon their intelligence or hiding things from them.

  8. Yeah Man! I couldn’t resist myself without leaving a word of kudos for dropping this post.
    In my early blogging career too; i thought if a blogger hadn’t generate thousands of pageviews per day, he/she isn’t yet qualified to make money online but later on i discover the method doesn’t work like that!
    Although i still work on increasing my blog traffic but now its working smart not working hard unnecessarily like before.
    P.S kindly take a moment to review my blog and tell me what you think about it.
    Best Regards

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