Key Terms in Internet Business That Every Newbie Must Know (2)

In the last article, I explained some commonly used terms in internet business, which you must understand if you’re a newbie.

(Read: Key Terms in Internet Business That Every Newbie Must Know)


internet marketing terms

Here, I’ll be explaining even more of these terms.

So, let’s roll…

1. Algorithm update

An algorithm update is an automated massive alteration by search engines, which is aimed at checking unethical SEO practices among webmasters. Examples of popular algorithm updates are Panda and Penguin, both by Google.

During an algorithm update, websites found to have violated the regulations of search engines in some ways are either demoted in the SERPs or removed from the rankings altogether.

For example, during an update targeted at websites that have created unnatural backlinks, websites found guilty of creating such links would be demoted or de-indexed.

To protect your website from being slapped during a Google update, check Google’s webmaster guidelines.

2. Social media

Social media refers to the various means of online interactions among people, in which they create, share, and exchange information and ideas in virtual communities and networks. It comprises social networking and social bookmarking.

A social networking site is a platform for promoting interaction among people who share similar interests, activities, backgrounds, and real life connections. Examples of social networking websites include Facebook, Twitter, LinkedIn, and Google+.

A social bookmarking service refers to a platform through which users store, share, organize, and manage links and bookmarks to valuable web pages and online resources. Examples of social bookmarking sites include Digg, Reddit, and Stumbleupon.

3. Article marketing

This online marketing strategy entails creating valuable and relevant articles that center around your business or blog topic. These articles are then submitted to reputable article directories, with the aim of generating traffic and high quality backlinks for SEO.

4. Guest posting

This is another online marketing technique, which involves publishing valuable content on high quality (in terms of traffic and Google Page Rank) blogs within your niche.

The aim of guest posting is to drive traffic to your blog or website and to create high quality backlinks from other sites.

5. Traffic

This simply refers to the visits that a website or blog attracts.

6. Duplicate content

Duplicate content refers to large chunks of content that appear on more than one web page — either on the same website or on different websites.

Search engines frown at duplicate content and penalize websites found guilty of duplicating content from other websites.

Plagiarism is the practice of copying and publishing content from another web page without the approval of the owner. Plagiarized content is regarded as duplicate content by search engines.

7. PPC

PPC means pay-per-click, and it refers to an internet marketing strategy used to direct traffic to websites.

In PPC marketing, advertisers pay for each click on their ads, which are usually placed on SERPs or on websites that feature content related to the ads.

8. Newsletter

This refers to a series of email messages sent to your blog subscribers. Your subscribers are regular visitors to your blog who have opted to receive these regular messages from you. These may be updates about your blog or business, or some other valuable information. A mailing list is the group of email addresses to which you send your newsletter.

9. RSS Feed

RSS means Really Simple Syndication. It is a way of easily distributing a blog’s content (such as new posts) to its regular readers without them having to visit the website.

Subscribers to an RSS feed can read the syndicated content using specialized readers that organize the content in an easy-to-read format.


HTML stands for Hypertext Markup Language. A system of codes, it is the main computer language for creating web pages. As a blogger or internet entrepreneur, you’ll need some basic knowledge of HTML.

CSS means Cascading Style Sheet. It is a set of coded instructions that define the semantics and architecture of a web page.

So, HTML is used to structure content, while CSS is used for formatting structured content.

11. Infographic

An infographic (information graphic) is a visual representation of some valuable information. It may contain statistical charts and other concrete illustrations.

An infographic is a fun and quick way to learn about a topic without having to read chunks of text. Infographics are commonly used as link baits.

Your turn?

Do you still not understand some terms? Do you think I missed some terms? Share your thoughts by leaving a comment.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: July 6, 2013 — 9:52 pm


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