Granted, you may have thousands of social media followers who follow your link each time you publish a new blog post. And you may have lots of referral visits each time you post an excerpt of your latest article on Nairaland (which, to me is a questionable strategy).
But these strategies won’t bring a steady flow of traffic. You’ll only get a traffic surge each time you publish a new post. And the traffic would dwindle down to unit numbers until you publish a new post again.
However, if you publish new and intriguing posts every day (for example, if you’re in the entertainment niche), you can attract steady traffic from social media, because people will follow each new link — provided the headline is catchy enough.
But if you’re blogging in other niches, or you’re unable to publish new posts daily, then you won’t be able to attract appreciable traffic consistently — except you rank in Google for your target keywords.
Only by implementing proven SEO tactics (we’ll be discussing this in detail in the next post) can you have your blog’s pages ranking high in Google and attracting lots of visits consistently — even if you don’t publish new posts regularly. So, leveraging the power of Google is a surefire way to drive traffic to your blog.
Now, look at the picture below. It is a snapshot of the Google Analytics traffic report for one of my blogs (not Web Income Plus, but I won’t disclose the details of the blog – for certain reasons).
The chart shows the number of visits to the blog recorded daily between July 1 and July 23, 2013. Within the period, the blog attracted 1,025 visits.
Here’s an account of the number of visits on selected days within the period (as gotten from the report).
- July 1 – 14 visits
- July 5 – 36 visits
- July 11 – 70 visits
- July 14 – 27 visits
- July 16 – 95 visits
- July 23 – 54 visits
But could you believe that the last time I published a post on the blog was April 29, 2013? Yet, I could still get 1,025 visits between July 1 and July 23. It’s interesting, right?
Granted, the number of daily visits isn’t steady. But the fact is, I never made any effort to attract these visits, except that I published the posts in the first place.
And it may even interest you that the blog was set up on early April 10, 2013, and it presently has just 12 posts — most of which are less than 200 words long. The blog is targeted at a Nigerian audience. So, almost all the visitors to the blog are in Nigeria.
Below is another snapshot showing the traffic sources for the blog. That is, an account of where the 1,025 visits came from.
The report reveals that 68.2% of the visits (699 visits) came from search engines (Google), 7.2% (74 visits) came as referral visits from another blog I own, and the remaining 24.6% (252 visits) were direct visits (I’m still wondering why some people keep visiting the blog even when I’ve not updated it in a long time).
So, Google has sent about 700 visitors to my blog this month (even though abandoned it for almost 2 months). I guess you’re now wondering how I managed to achieve this.
Well, the answer is simple: keyword research.
I simply figured out the keywords that people (Nigerians) were using to search Google for the information I share on the blog. Then I optimized my post for these keywords. After some weeks, the posts showed up on Google’s front page for the keywords I optimized them for. And that was how the traffic kept coming.
If a 3-month old blog could start attracting thousands of monthly visits with just 12 posts, you can guess what would happen when I publish up to 70 posts.
I’m sure you’d like to achieve the same. I mean, you’d like your blog to attract massive traffic steadily. (Remember, more traffic = more money.)
Now, let me teach you how to find keywords that will drive traffic to your blog even when you’re not publishing new posts frequently.
Actually, I use a popular tool known as the Google Keyword Tool. And I would have loved to teach you how to use this tool because I’ve been using it for some time now. But the problem is, Google has announced that the tool would soon stop being available. However, Google announced a very good replacement for it, the Google Keyword Planner.
UPDATE (August 15, 2013): Google has officially stopped the old keyword tool. So, your only option is the new Google Keyword Planner, which I explained to use below.
I have tried and tested the new Google Keyword Planner, and I found it to be very good — if not better than the old Google Keyword Tool. So, I’ll be teaching you how to get your keywords using the new Google Keyword Planner (since Google would soon withdraw the old tool.)
Follow these steps:
- Visit http://adwords.google.com and login using your Google Account details (enter your Gmail username and password if you use Gmail). If you don’t have a Gmail account, click the “sign up” button to start your registration.
- Follow the steps in the registration process and provide the required answers. Be sure to complete your registration.
- You can either click the link on the registration success page to access your Adwords account, or open http://adwords.google.com again to enter your username and password.
- In the green menu bar displayed, Click on “Tools and analysis” and select “Keyword Planner” from the dropdown menu list. Below is a snapshot of the Keyword Planner page:
- On the Keyword Planner page, click “Search for keyword and ad group ideas”. (You have no business with the other two options; ignore them.)
- In the dropdown box, enter your main blog topic in the column for “Your product or service”. For example, if you’re planning to blog about Nigerian movies, enter “nigerian movies”. (You have no business with the “landing page” and “product category” columns; ignore them.)
- In the “Targeting” section, choose Nigeria (this should be the default value) if you’re targeting a Nigerian audience. In fact, you can target Lagos only, or Abuja only, in case you’re targeting only readers in those cities. If you’re targeting a global audience, click “Remove all” at the upper right corner of the box. Click outside the box to save your settings.
- In the “Customize your search” section, click the “Keyword filters” box, and set the “Average monthly searches” to greater than 100 or 50. (Any keyword that attracts less than that is useless — in my opinion.) Ignore the “Average CPC” box.
- Click the “Include or exclude” box, enter your keywords (“nigerian movies” in our example) in the “include terms” box, and ignore the “Exclude terms” box. Below is what you should have after clicking out of the box:
- Click the “Get ideas” button, and wait for the results.
- In the results page, click the “Keyword ideas” tab, and wait again.
- The next page will display a list of keywords that you should target. Below is a snapshot of what I got after hitting the “Keyword ideas” tab:
The results page displays keywords ideas, average monthly searches, competition, and average CPC values (you have no business with the average CPC values).
You have better chances of ranking quickly for low competition keywords than you have for medium and high competition keywords. So, you can start with the low competition keywords, but you should target all keywords, except those that are not in line with your topic.
Here are the 15 keywords I got:
- nigerian movies download
- watch free nigerian movies online
- download nigerian movies
- nigerian movies free download
- latest nigerian movies
- free nigerian movies download
- watch nigerian movies online
- download free nigerian movies
- watch free nigerian movies
- free nigerian movies
- nigerian movies on youtube
- nigerian movies online
- nigerian movies youtube
- youtube nigerian movies
- watch nigerian movies
So, if you have a blog about Nigerian movies, you should optimize your blog posts for these keywords. If you do, chances are high that you’ll rank for them quickly, and you’ll generate lots of traffic from Google.
Here’s another thing you should keep in mind: the longer a keyword, the higher your chances of ranking high for it. That is, you have a brighter chance of ranking high for “watch free nigerian movies online” than for “watch nigerian movies”. (This is not always the case, though. So, try to optimize for all keywords that come your way. But you can stay clear of keyword phrases that contain just 2 words – e.g. “Nigerian movies”.)
For more on how to optimize your blog posts for your target keywords, stay glued to this e-course. I’ll be discussing that in detail in the next post and in the coming post on how to optimize your blog posts.
PS: You’ll need a very good internet connection to use the Google Keyword Planner. And note that you cannot conduct keyword research using a mobile phone.
Any comments or questions?
If you have any additions, comments, or questions, feel free to leave a comment. I’ll readily respond:)
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