Last updated on January 29th, 2014 at 05:46 am
One of the worst mistakes you can ever make in online business is to choose the wrong niche or topic for your blog. This one blunder can delay your success in online business by years — and that’s if you’d succeed at all.
Your choice of a blog topic must be based on two major factors:
- Your interest in the topic and your knowledge about it
- The demand for information on the topic
Here’s why you must choose a topic that sparks your interest…
If you blog on a topic that you really are not interested in, your zeal will quickly peter out when you start facing the harsh realities of blogging.
When you start facing discouraging challenges such as low SEO rankings, low audience engagement, low traffic, and so on, nothing can keep you going except your interest in the topic, your knowledge, and your willingness to share your experience with others.
Now, I’m not saying that you must be an expert on a topic before you can blog on it. (Of course, you can research and learn extensively about the topic and still share what you have with others.)
What I’ve stated is that you must have keen interest in the topic. Don’t blog on a topic simply because someone is raking in 5-6 figures from a blog on that topic. Don’t blog on a topic because many people are also blogging on it. Don’t blog on a topic because you believe you can make lots of money from it. (Get this clear: you can make money from a blog on ANY topic.)
Well, if you’re creating your blog just to share your personal thoughts and enjoy the fun of having your writing online, you may not bother about the topic. In fact, you can pick topics at random and write on them.
But if you’re blogging in order to make some income from it, you just have to choose your topic wisely.
Now, let’s discuss the demand thing…
Assume you launched a bead-making blog because you love the art and want to teach it to others. You publish loads of valuable posts consistently for several months, and you adopt various blog promotion tactics. But sadly, nobody seems to be engaging with your blog. The 3 comments you have on the blog after 6 months were placed by your close friend, your sister, and a visitor. Frustrating isn’t it?
That’s what you get when you blog on a topic that only 0.1% of your target audience are interested in.
You may be knowledgeable about a topic. You may have a burning interest to blog on it. And if you’re not eyeing any profit, you’re free to go ahead without further planning or brainstorming.
But if your aim is to make money from your blog, then you must choose a topic that many people are interested in.
No matter how keen your interest in a topic is, you’ll have that interest dampened when you seem to be the only one involved. It’s like having just 2 people turning up for a speech you’re to deliver at a venue that was prepared for a 1000 people.
Having stated all the above, let me now share with you some hot blog topics/niches that will quickly attract a Nigerian audience. If you start a blog on any of these topics, chances are, you’ll start making money within a short period (I didn’t say a few weeks!).
Before I roll out my list, please remember that your choice of a niche must be based on your personal interest as well as demand for the information you want to share.
Although the topics in this list would quickly attract a large audience due to high demand for the related information, you won’t have a smooth sail if you don’t have a natural interest in them or you don’t know much about them. Rather, in that case, I’d advise to look elsewhere and brainstorm further for a topic that will meet the two major criteria that I stated earlier.
Also, note that this list is restricted to topics that will quickly attract a NIGERIAN audience. If your plan is to target a global audience (probably because you’ll make more money that way), then stay hooked to this blog. Very soon, I’ll be publishing a list of hot blog topics that will attract a global audience quickly.
Now, here’s my list…
1. Small business and self-employment ideas
Because of the high rate of unemployment in Nigeria, there’s a huge demand for information on how to set up a small business and become self-employed.
Whenever I browse through the business section of most Nigerian online communities and forums, I see questions like “what business can I start with N10,000?”, “what business can I start with N200,000?”, “how can I set up my own small business”, and so on. These questions can give you brilliant blog post ideas.
Share tips on how to start a small business, how to market it, how to manage your money, and so on. You’ll quickly attract the attention of many unemployed or underemployed Nigerians. That’s free information for them, and traffic for you. (More traffic = more money.)
2. Tips on how to get a job
Even though there are few of such vacant office positions in Nigeria, some never-say-die graduates would never give up on their search for office jobs. You’ll easily attract the attention of such people if you share tips on how to get a job.
Share tips on how to prepare for a job interview, how to answer interview questions, how to write a great job application, how to write a killer CV, and so on.
3. Android devices and tutorials
Now, Android phones have taken over the Nigerian smartphone market (thanks to Tecno and high end brands like Samsung and Sony). You’d be amazed at the rate at which Nigerians are searching the web for information about Android phones (Tecno, especially).
Share the latest news about the Android platform, the latest Android devices in market, the rating and prices of Android devices, reviews of Android apps as well tutorials and tricks on how to do various things with an Android device. This topic will be great for you if you’re tech-savvy.
4. Best deals and promo offers
Everyone loves to buy things for cheap — and we Nigerians aren’t an exception. You’ll attract a huge audience if you start a blog that breaks news about discount offers, promos, and price comparisons. Although, you’ll spend lots of time on research, you’ll be amazed at how people will engage with your blog and at how advertisers will be queuing to buy ad space on your blog.
5. Entertainment news and celebrity gist
Personally, I dislike this niche because I think it has already been beaten into pulp by Nigerian bloggers. But the truth is, you’ll always get an audience if you start a blog on the topic. But you’ll need to post fresh news on a frequent basis in order to attract and retain a large audience.
6. Make money online
Well, that’s exactly what this very blog is all about. Many Nigerians — employed or not — want to increase their monthly income by venturing into online business. So, anyone who shares relevant and valuable information in this regard will attract a large audience within a very short time.
Share the various ways by which people can make money online, how they can start their online businesses, how they can monetize their websites and blogs, how they can make money even without owning a website or blog, and how they can make money online using only their smartphones, among many other topics.
7. Business and investment opportunities
Due to Nigeria’s unstable economy, Nigerians are always looking for ways to prepare for bad times. Today, many salary earners are on the lookout for promising investment opportunities that will boost their income. So, if you create a blog about business and investment opportunities, you’ll attract a huge audience — of people who really have money (if that would be anything to go by).
Break news about latest public share offers, property for sale at cheap prices, and other investment opportunities.
8. How to travel abroad
For obvious reasons (don’t ask me to explain), many Nigerians are desperately seeking to travel abroad for a better quality of living, among other motives. You’ll quickly attract hundreds to thousands of these “desperadoes” if you share on your blog information that will be of help to them.
Share tips on how to secure overseas scholarships, how to secure a visa, how to choose the right overseas destinations, and so on.
9. Admissions and scholarships
Presently, there are millions of Nigerian youths seeking admission into the nation’s tertiary institutions. These people are ready to implement any helpful tips they find on any blog. So, if you share information that will interest them, you’ll get a huge audience.
You’ll also attract undergraduates by sharing information about the latest scholarship schemes
Break the news about post UTME guidelines as published by various institutions, share tips on how to pass the UTME, share tips on how to pass the post UTME, break the news about scholarship schemes…
Monetization tip: package the post-UTME past questions and answers for various institutions into PDF format and sell them to your audience. You’ll make money!
10. Free software codes and cracks
Nigerians love getting things through the easiest means possible. You’ll quickly build a high traffic blog if you share software cracks and codes, free browsing APNs, links to free ebooks and software, tutorials and tricks, etc.
However, I’d advice you not to blog on this topic — for two reasons:
- Google hates blogs and websites that disclose vital information illegally. So, your blog will most likely be denied approval for Adsense.
- Advertisers don’t like to be associated with sites that ravish others’ privacies. So, you won’t make money from selling ad space, even if you have a massive audience.
Other promising niches
12. Football gist
13. Blogging tips
15. Health and beauty tips
So, pick your choice…
If you think you have keen interest and deep knowledge in any of these topics, then set up your blog and start sharing relevant and helpful content.
But if you’re not sure of your ability to produce good content on any of them, share your interests with me, and I’ll help you come up with valuable suggestions and tips.
Keep this in mind…
After choosing a suitable niche, there’s another step you MUST take if you really hope to build a high traffic blog. And that’s KEYWORD RESEARCH. It’s a vital part of any successful online business, and it could make or mar your blog.
To learn more about keyword research and other things you need to know about making money online (through any channel), register for my FREE 12-WEEK E-COURSE. The topics to be covered during the course are listed below:
- An introduction to online business
- How to know the best online business for you
- Key online business terms every newbie must know
- Why a blog is a stable platform for any online business
- How to set up your blog (step-by-step) guide
- Finding the best niche for your online business niche
- Keyword research: the ultimate guide to finding profitable keywords
- Search Engine Optimization (SEO): the complete guide
- Introduction to HTML
- How to quickly improve your English grammar and writing skills
- How to write high quality blog posts and optimize them for SEO
- How to attract traffic to your blog posts
- Ethical link building: all you need to know
- How to quickly increase the quality and profit potential of your blog
- How to turn your blog into a money spinner
- Deadly mistakes that you must avoid in online business
Do you have any questions? Contributions? Thoughts? Or objections? Let us know by leaving a comment.
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