My Second Adsense Experiment: The Results (And Lessons You Should Learn)

In April 2014, I published a post on Google Adsense, in which I went into details of how the program failed to meet up to my expectations when I tried it out on one of my blogs, NGFR. And I gave figures that could discourage anyone from the program.

It’s 11 months since I published that post, and I’ve made some discoveries that have prompted me to retract some points I made in that post.

In my last post, I stated how that same blog has grown significantly between April 2014 and now. And I promised to reveal how exactly the blog makes money.

Well, the secret is… Google Adsense!

google adsense nigeria

When I-Jay (read the last post to know who he is) came on board, he didn’t just put money on the table. He already has an Adsense account, and he suggested we put up Adsense ads on the blog pending the time we’ll grow it big enough to start attracting advertisers (that was our original plan).

I almost dismissed the suggestion due to my experience with Adsense, but sometimes you just have to respect other people’s views and ideas especially when it comes to business.

That was how I floated Adsense ads on the blog the second time. But this time around, I-Jay gave me full access to the account, and I was in charge of creating the ads and tweaking them to match the blog.

We started running the ads on November 4, 2014. At the time, the blog was attracting about 2,500 daily visits. We kept experimenting with different ad sizes and placement positions until we arrived at the arrangement that seemed to generate most clicks and earnings.

At the end of November 2014, we earned $128. That was far more than I ever expected! During my first experiment with Google Adsense, my friend who owns the account I used didn’t grant me access to the account. He only created an ad himself and slapped it up in two positions on the blog. But this time around, I had full control over the whole stuff, and that’s why we earned far more.

By December 2014, we had published a lot more articles on the blog, and this increased our traffic and earnings. We earned $9 per day on the average. And at the end of that month, we earned $291.

In January 2015, with more articles published and even more traffic, our average daily earnings increased to $12. And our total for the month was $361.

Then came February 2014, when our daily earnings increased to about $15. At the end of the month, we totaled $434.

So, between November 2014 and February 2015, Google Adsense fetched us a whopping $1,216 (about N233,000). And since our earnings keep increasing by the month, we can only expect more in subsequent months.

Now, let me show you some proof. See these screenshots:

Monthly earnings from November 2014 to February 2015

Monthly earnings from November 2014 to February 2015


Receipt of first payment ($419 for November + December 2015)

Receipt of first payment ($419 for November + December 2015)


Email notification received from GTB after transfer of first payment ($419)

Email notification received from GTB after transfer of first payment ($419)


Receipt of second payment ($362 for January 2015)

Receipt of second payment ($362 for January 2015)


Email notification from Access Bank after transfer of second payment ($362). We had to switch to Access because we had issues with GTB.

Email notification from Access Bank after transfer of second payment ($362). We had to switch to Access because we had issues with GTB.


Because NGFR had started generating a decent income from Google Adsense, we’ve decided to leave it as the blog’s primary monetization strategy for now.

Though the main monetization strategy in our original plan was selling advert space directly to advertisers, we later figured that we’ll need much bigger traffic to make that happen. And even at that, selling advert space isn’t very reliable because there’s no guarantee you’ll get offers from advertisers all the time.

So, can you really make a decent income from Adsense?

Well, now I’d say an emphatic “yes”. But one condition still applies: you need huge traffic.

However, contrary to what I stated in that old post, you don’t really have to target a global audience to earn good money through Adsense. Even with a blog targeted solely at Nigerians, you can get attractive monthly paychecks from the program.

Does this make Adsense the best monetization strategy?

No! Affiliate marketing and information marketing are far better monetization strategies than Google Adsense. Why? Because either of them places you in total control, and to make a decent income from either option you don’t have to generate as much traffic as you would need for Adsense.

Remember, with Google Adsense you’re at the mercy of almighty Google. If your account gets banned for any reason, there’s nothing you can do about it. You’re just not in control. But not so with other monetization strategies.

In all…

With Google Adsense, you can earn a decent monthly income from your blog, even if it caters to a Nigerian audience, though you would need huge traffic to get to that level.

However, the downside to Adsense is that you’re really not in control; Google is your boss, and you might fired anytime!

But I have to admit now that Google Adsense really makes sense. Grow your traffic and you’ll get well paid.

Your turn

Do you have any questions, contributions, objections, or opinions? Share your thoughts by leaving a comment.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: March 21, 2015 — 4:45 am


Add a Comment
  1. Nice write ups I must say. Castigating people you feel their price is high has become your habit. You made the same comment on the Ad I Posted on Nairaland about Setting Up Blog (Blogger Blog with domain) saying it is to expensive at N10, 000.

    It is bad, thank God you have come to your senses.

    1. Stan,

      I won’t stop castigating people for charging too high for knowledge that is commonplace. What I actually regretted (as stated in my email) was the fact that I mentioned names.

      Why would you charge N10,000 to create a Blogger blog? A blog that costs nothing to install and can be setup in just 10 minutes?

      My approach is to avoid attacking personalities, but I won’t stop attacking actions that I think are not right.

      Rather than charge N10k for a blogger blog, why not render the service for free, and use that to get people on your mailing list instead? Then find some more valuable information to sell to them. You’ll gain trust and make money that way. Just a piece of advice.

      I won’t be surprised if you tell me nobody has paid you for that. Why would they?

      Even information on how to create a 3D ebook cover has more right to be sold for that amount than setting up a blog on blogger–something anyone can do with basic understanding of English language.

      I never even knew you were the one who created that post. But even now that I know, I just would advise you to offer something else. I can give you ideas if you contact me.

      And as for your closing sentence, it was highly unnecessary. Making a mistake doesn’t necessary mean you “lost your senses” (except that’s always the case with you as a person).

      Enjoy yourself.

    2. At first, i wanted to pretend that i didn’t this comment but i couldn’t just let it go, if you will create and design a blogger blog @ d rate of 10k per blog, how much would you possibly charge me if i request you to help me create a membership website fully built-up with php, javascript, jquery and mysql, especially if i request you to make the programming Object Oriented, and i also asked you to use less or sass css… that would be costing me hundreds of thousands of naira.

      Please, i don’t want you to get me wrong but really, that ammount is too much, there is one thing about me, i value good name more than gold and silver, a blogger blog is something i can create for another blogger without that experience for free, if i will charge atall, then i’ll be charging for my own custom template to be used on his blog, at most, costing 1k.
      It’s a good thing to help people, it’s good to make money with what you know, but it’s best to help people with what you are good at.

      I’m very sorry if my reply hurts you somehow, but its just that i cant stomach it, that account is really too much, it will be great if you can reduce it a bit.
      you can get yourself a little more familiar with wordpress, more people are more willing to pay that ammount or even more for wordpress blogs.

      My point really is, that price is too high for blogger blogs, it will be great if you can reduce it by atleast 50percent.

      Don’t be angry please, its just that i can’t stomach it… you can contact Mr Abass for Enlightenment on Freelancing, you can still freelance as a pro webdeveloper.

      That’s my opinion.

    3. Stan, if this is how you write, I think you’re very indiscipline and unprofessional with your words. Your last statement is uncalled for. It could have read, “Thank God you realized this”.

      1. Benamin,

        I understand that you didn’t like Stan’s words. But you made the same mistake you tried to correct (by using the word “indisciplined”). I know it’s a mistake anyway. And I’m sure Stan himself has realized his mistake too.

        Thanks for joining the discussion. You rock!

  2. mr Abass i am suprised that you are now appreciating adsense and if i recall clearly some time back when you are saying that it is pretty difficult to get approved and you were frustrated that you decided to shelf adsense and focus on other monitising alternatives, did you eventually got approved and what did you do different that earned you adsense this time

  3. Abass,
    Nice response there to Stan, i think that is just unbelievable to comprehend paying such an amount for installing a free blogger blog.Then you will require human head to run a membership site.
    I do understand the fact you should not have mentioned names because if you been around the internet marketing sphere for some you will surely know them by their works. Keep up the good work and i must commend your humility and approach to this issue.


  4. Wow, another great post as always, i’ve heard and seen testimonies that google adsense really ‘makes sense’ as a monetisation method for a blogger, more and more people are going to greater heights just to have it on their blog(s).

    And i also have a question (as always):

    Have you heard that it is possible to purchase a google adsense account from fiverr @ d rate of $5 per account?
    What i really want to ask is, isn’t it too risky? As the person that sold it to you might later try something not even close to funny but more than irritating and annoying.

    Well, you guessed right, if i have spare $5, i’d try to go for the option of purchasing an adsense account if they happen to decline my application.

    There errors in my prevous comment and might be in this one too, they are just typos but my “ammount” with two Ms isn’t a typo error.

    Thanks coach, will be waiting for your reply.

    1. Knicks,

      Well, I can’t vouch for such accounts. I’ve read many stories about people who bought such accounts and eventually got banned. But if you want to take the $5 risk, good luck!

  5. Oh, and about my payoneer card, i wasn’t contacted to know the condition or location of the card, i was told that it would be shipped between 16th to 23rd this month, that’s the last monday to this comming monday, but i didnt get anything, not even an email, i’m worried and confusef, isn’t there a way with which i could track the mastercard?

    Please coach, i’m confused

    1. Knicks,

      Note that Payoneer does not give information about a card’s location unless you opted to receive it through express courier (which costs $50). Wait until the end of this week for your card. If you don’t get it by then, it may have been lost in transit probably because you left and address that is not easily traceable.

      Even if you don’t get your card, you can apply for another one. In that case, I strongly advise you to use a mailing address that is easy to trace and that has been severally used to receive letters and packages in the past.

  6. Guys, I am a professional in what I do. There is difference between helping someone and stating your professional price/charge. Like yesterday I setup a blogger blog for 3k. Mind you people that cannot setup blogger blog need extra help. You also need to teach them some other things. The bottom line is let the person be happy at the end of the day. You can check the sample here: See the one of 3k –

    @Mhizta Knicks – (I value good name more than Gold & Silver) Nice one, stating your professional charge will not give you a bad name unless you did not deliver your promise. Why should I be angry or hurt because you are giving me a piece of advice – I am happy for your teaching.

    I do much of WordPress, Php/MySQL than other stuff. Thank you all.

    1. Stan,

      From the look of your website, it’s obvious that you’re a brilliant web developer and you really know your stuff — no doubt.

      Nobody is saying your shouldn’t charge for your services. Of course, we’re all out to make money. But the only way to make people patronize you is to make your offer more valuable to the average person than the money you’re charging. That way, people will readily patronize you.

      You mentioned that you do teach your clients other things aside setting up their blogs. But you didn’t mention that aspect in your post on Nairaland back then. If you stated something like “Blog installation + Domain registration + intensive basic blogging tutorials for just N10k”, no one would criticize you for that. In fact, that looks more attractive than just stating the Blogger blog setup aspect. So, the strategy is to outline every benefit you will offer the customer. The more benefits you offer, the higher your chances of landing customers.

      I hope this helps.

    2. Nice one there bro, just like Mr Abass had said, you should MAKE YOUR KEY-POINTS CLEARER on your advert or squeeze pages. that Way, no one will criticize you, it could even boost your convertion rate, i’d also advise you to edit the advert you are talking about… you rock!!!

  7. Seems I-Jay is a rare breed in Nigeria.
    Its nice to know some people can still be trusted in Naija.
    Also I still believe AdSense is better than affiliate marketing.
    Can you shed more light with stats on why you believe its better than AdSense?

    1. Davids,

      Let me give you reasons why affiliate marketing trumps Adsense any day:

      Firstly, to make as little as $100 monthly from Adsense, you’ll need to generate about 1,000 daily visits. But even with just 100 daily visits, you can fetch as much as $1000 per month (by making just 10 sales of product that pays $100 commissions per sale). You get it now?

      Secondly, if you check the blogs the most successful bloggers on the web, you’ll never see Adsense ads, despite the fact that they attract tens of thousands of visits daily. Check,,,,, and, then tell me if you can find Adsense on any of them. Yet, those blogs generate several thousands to millions of dollars in monthly revenue. If Adsense is as good as the monetization methods adopted on those blogs, it would have been used.

      Thirdly, with Google Adsense, you’re at the mercy of Google. If you account gets banned for any reason, that’s the end. But that doesn’t happen with information marketing, affiliate marketing, etc.

      Do those facts convince you now?

      1. Well, to an extent i do but also note that premium adsense publishers are given extra freedom to modify their ads so some ads which are actually adsense do no look like the regular adsense you would see on other smaller sites.
        Most of those private sites run private paid ads bcos they are well known and not really affiliate ads.
        Also you can stay a whole month and not sell a single product through affiliate marketing.

        Just my contibution

        1. I don’t agree with you that those sites might be premium Adsense publishers. Most of them reveal their monetization strategies either on their privacy policy pages or other pages on their website. They sell direct ads to advertisers; they don’t do Adsense. Besides, premium publisher or not, you’re never allowed to remove the small text inscription above Adsense ad units that indicate they’re served by Google.

          Yes, you can stay a whole month and not make a single affiliate sale — that’s if you’re not a good marketer. Hardworking affiliate marketers who know their stuff make sales consistently by selling to their mailing list subscribers.

          Raise the argument anywhere among pro bloggers, and no one will agree with you that Adsense is the best monetization strategy. Whoever hold that opinion obviously is yet to realize how far more profitable other options are!

          1. My last question is, will you be implementing adsense on this blog any time soon? or your affiliate ads are paying you better

          2. David,

            It’s not in my plans to monetize this blog ( with Adsense.

      2. Your words are so on point, no beating about the bush. Each time I read your posts, they always sound like Lee Murray’s. Were you mentored by him?

        1. Damola,

          Thanks for your kind words. Well, as for Lee Murray, I don’t know him and I’ve not even heard his name before now.

  8. What a great post upthere..abass am trying to build my blog but the problem am having is that i only domain registration,so am thinking of going with a free host and a paid domain,or a paid host with a free domain or a free host and free domain…plz help

    1. Haypizzle,

      I’d recommend you go with a paid host that offers free domain registration (such as Midphase). I can even set it up for you for free. Click the “Free blog setup” link at the top of this page for more info on that.

  9. This is really helpful and encouraging.
    It’s great to see that you are not afraid to coreect your previous truly want people to get facts.

    It will be awesome if you did a post on the process of applying for and being accepted into the programmed for google adsense?
    I can google it yes, but it will be awesome to also follow the guidelines from here.

    1. Frances,

      Thanks for your comment and suggestion. To be frank with you, nobody can guarantee acceptance into Google Adsense. There are times when you’ll do all you’re supposed to have done and still have your application rejected.

      Though you’ll find some tips online that will boost your chances of getting accepted, implementing them is still no guarantee you’ll be accepted. It’s just not funny!

  10. Great Abass, I’m astonished to hear you said google adsense is now making sense unlike your former post on the concept.

    I could remember in one of your post in April 2014 your friend Akaahan Terungwa didn’t agree with you that google adsense didn’t make sense.

    He therefore, gave you some strategic measures. Did those strategies add to you success or you don’t even make use any of them?

    I wish you many more success in all your undertakings.

    1. Mutairu,

      From what I can remember, Terungwa suggested some programs that I can use to make my Adsense ads display on mobile devices. Truth is, I didn’t use any.

  11. This is a serious discusion thread here @ WIP. Most of the commenters have said it all. Google Adsense look very good to use for site Monitization from the beging, but I think I agree with Abass about using information Marketing and Affiliate Program, I have being using information Marketing i.e creatung a product to monitize most of my blog and I can say, information marketing rocks.

  12. Both Google Adsense and Affiliate marketing are all good ways of monetizing your contents. But it all depends on their suitability for your blogs. In some of my blogs like, I use Google Adsense (though I am still waiting for the adsense account to be upgraded to a non-hosted accoun). But on some other CMS that I manage, I go with direect information selling and affiliate marketing programs.

  13. A nice discussion here and I’m glad I’m now getting somewhat acquainted to this blog.

    David posed great questions and you did well in giving great and detailed responses.

    Stan said his mind and I also checked his site. Think he’s doing well and he should have stated all his package, had he done that, he wouldn’t have been tackled whether here or on nairaland.

    Overall, you wrote a very nice post here and I must confess that even though I’m making money with adsense, affiliate marketing is still the best.

    I’m just digging adsense too. I remember I hated it before but because I’m now into entertainment and I’m getting good traffic, I figured out it would make sense to try it out.

    Thanks for sharing!


  14. Thanks Abbas for the blog post on Adsense. Firstly I got to your blog through a mention about your Free ebook on Nairaland from one of your happy subscribers.
    I am happy to have e-met you! I blog about Moringa @ But I am not satisfied with my Adsense earnings. Kindly help me on how I can increase traffic to at least 1500/day and also increase my earnings. Thanks bro!

    1. Solomon,

      It’s nice meeting you, too. On checking your blog, I noticed the following issues:

      The site is loading too slowly. That could be due to your theme or the background/header design.
      The header banner is too big. Simplicity does it nowadays.
      There’s a “make money online” link in your top menu. What’s that doing on a blog about moringa health benefits?

      So, I’d advise you to make necessary corrections. Nonetheless, you’ve chosen a promising niche. But to really attract more traffic and generate more Adsense earnings, you need to target a global audience rather than a Nigerian audience. Then you need to focus on SEO and keyword research.

  15. Godwin O. (Gentle)

    It’s good 2 knw dt smtin gud can com frm adsense, bt frm d way U sound, it’s still nt encouraging 2 hope on it

  16. Man you’re doing a good job.
    I key into this as well!
    It’s not too good charging 10k for
    blogger blogs. why is it that some
    Nigerians can’t brainstorm ethical and legit
    ways to make money for themselves,
    with a 3k host from whogohost and a
    discounted domain name for 200naira and
    a free professional WordPress template,
    any Nigerian can build a website of theirs.
    All those into this fraudulent acts, go
    make a change, there are yet many doors of
    opportunities, use your senses, rather than
    scam others!

    Mr A bass
    My Question! Is it better to start a blog on blogger and add a custom domain name for adsense or hosting +WordPress+domain especially for adsense.
    I will like you to make a few comment its targeted to overseas audience, I will add a custom domain to it later today.

    1. Adeniyi,

      Thanks for your complements. As for your question, I’d strongly recommend you start with WordPress right away, especially since it’s targeted at a foreign audience.

  17. hmmm I’m astonished about your knowledge of making money online. i av Google ads on my blogs.
    but the painful thing is that the total generated revenue is not even up to 2$USD, I don’t know what to do,pls come to my aid…and can more than one blog use a single AdSense account???. thanks coach.

  18. Hy Sir, I really need your help and i will always like you to guide me through out my journey in blogging. I met you on narialand.

    Am a student of Uniben. I have a blog via . I open it about last 2 months and My plan is to make income with it. Am only using the little idea which i got from internet to manage it but my problem now is how generate traffic before registering it with Google adsense. That is, how can i make people to visit it always. My blog is a Christian blog. I don’t know whether i should open a blogspot or continue with wordpress. And again, can i be able to register to adsense while still attaching to wordpress or i should go premium before that? Please review my blog and direct me.

    If i can have your email so that i can be mailing you, i will appreciate it…… Thanks and God bless you.

    1. Charles,

      It’s good to know you’re determined to make money from blogging. But the truth is, you’ve chosen a niche that attracts very little attention and is very difficult to monetize.

      My advice is that you should choose another niche entirely, and get started on the self-hosted wordpress platform, because your present platform won’t allow you to monetize your blog. Besides, Google Adsense doesn’t accept religion blogs. So, if you have other topics you’re interested in, go for those, instead.

      1. Dear Abass
        I want to say that you are a committed blogger.Though today is the first time I will be coming across you online…I think I really love what you are doing.But with respect to Adsense and religion blogs…I think they do accept them.For example,I have a blog here and my adsense is on it.
        Apart from my little contribution,I have a paypal problem which I want you to help me with.I verified it with Payoneer sometimes ago.But suddenly paypal has problem with payoneer and my status was reversed to “unverifed”.They said I should use another bank apart from the US bank act that payoneer gave to me.What do I do.Some of my pending money are being returned back to the customers becuase they said I cant claim it until i re-verify.Pls assist.Thanks

        1. Glorious,

          I once read it somewhere online that Adsense does have its reservations against religion blogs and blogs on a few other topics. Maybe your case is an exception. But nonetheless, truth is, that niche is not an easy one to monetize.

          As for your issue with PayPal, let me start by asking how you managed to open a US PayPal account. Are you based in the US? If not, then it’s like you’re on your way to losing that account.

          1. Dear Abass,
            Opening paypal in Nigeria (before they gave us partial allowance to open it in Nigeria) was relatively easy then.Payoneer will give u a US bank act and ship a master card to you in Nigeria,free of charge.The problem now is that Paypal and Payoneer are no longer working together…its like they had a clash.
            See,I have been using that Paypal Act without stress.I was getting money into it by selling my ebooks and was spending the cash on softwares and subscriptions.
            What I need from u is a way out…if any…and I am sure there should be or what do you think

  19. Thank you for getting back to me………. I will open a self hosted or blogspot

  20. Please o, whats the full link to NGFR? I’d love to have a peak.

    1. Stanley,

      For some reasons, I won’t share the link publicly.

  21. Hello Abass, thanks for sharing…
    I run a blog at that has Google AdSense. I am not satisfied with my earnings. Having read your post, I believe the same blog could fetch more from same AdSense if the adds are tweaked experimentally as you did. Kindly consider doing that as a service for a fee for me. Thanks in advance.

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