Web Income Plus after Two Years: The Stats, The Profits, and Your Big Lesson

Last year, I published this post, in which I detailed all I achieved within my first year of running this blog.

It’s now a little over two years since I launched the blog, and I think it’s just fair to let you in on what I’ve achieved between the time I published that post (May 2014) and now (July 2015).

My primary intent with this post is to motivate you by showing — in the practical sense — how a blog or online business grows gradually with time, provided it’s correctly and consistently nurtured.

In addition, I want to share an important lesson you need to learn.

So, let’s get going!

1. Traffic

traffic last 30 days

The screenshot above shows the traffic stats for this blog for the 30-day period between June 25 and July 24, 2015. Over the period, the blog attracted 6,446 visits from 4,744 users. From that, I deduced that the blog now attracts over 200 visits per day. Comparing that to last year’s 70 visits per day, that’s an improvement.

However, there’s a slight reduction in page views per visit (now 1.85 from last year’s 2.00), and average time spent on the site by each visitor (now 3 minutes and 39 seconds, from last year’s 3 minutes and 57 seconds).

Below is another screenshot showing traffic stats for the period between May 2014, when I published the end-of-first-year report, and July 24, 2015.

traffic may14 to july 15

Over the past 14 months or so, this blog attracted 62,232 visits from 43,212 users and generated 103,903 page views. Comparing that to last year’s figures (13,627 visits from 9,007 users), the improvement is more than obvious.

2. Traffic sources

After digging up the traffic figures from Google Analytics, I probed further to know the major sources of my traffic over the past 14 months. The screenshot below summarizes it all:

acquisition last one year

As seen on the screenshot, 25,542 of the total 62,232 visits were referred by other sites. 22,724 visits were from my loyal readers who visit the blog directly from time to time. And 13,307 visits came from search engines — majorly Google. While there are other traffic sources (social media, etc.), those are insignificant.

I dug deeper to find out which sites (aside Google, Facebook, and my mailing list) referred visitors to this site the most, and here are the top performers:

I wasn’t surprised that some of these sites sent me a lot of visitors. I have a high-traffic post on NGFR that links to another post on this blog. I’m very active on Nairaland, and my signature contains a link to this blog. I once granted an interview for Notopoverty.com, and Akaahan has mentioned my name and this blog severally in his posts.

As for the visits from Naijawriterscoach.com and Inboxdollars.com, I really couldn’t explain those.

However, the author of NWC is my good friend, whom I’d once interviewed on this blog. And regarding Inboxdollars.com, I once mentioned it in one of my first posts on this blog, as one of the first sites I worked with while searching for ways to make money online.

3. Engagement

Going by the first two screenshots, the average visit to this blog lasts close to four minutes. And that’s quite impressive, as getting people’s attention online is becoming more and more difficult.

The current bounce rate (a measure of whether visitors read more than one page or post on your blog before “bouncing” off) for this blog, going by recent figures, is 68.24%. That’s not too impressive (the lower your bounce rate, the better). My other blog, NGFR, has a bounce rate of less than 5%.

4. Content

This is one area where I think I deserve some spanking. Over my first year of running this blog, I published 3 posts per month on the average. But over the past one year or thereabout, my posting frequency has reduced to about 2 posts per month.

Now, that’s not progress. But then, I’d still blame it on my other commitments (medical school, my wife and kids, etc.).

However, I’m sure the quality of my posts hasn’t reduced at all. I still take my time to write long and detailed posts that are filled with valuable and helpful information. (And that’s one of the reasons why I don’t publish new posts too often.)

5. Interaction

Over the past one year, my blog has remained active. Both old and new posts continued to attract comments from visitors to the blog.

In fact, despite the reduced posting frequency, the blog generated 689 comments — that’s significantly more than the 552 comments submitted during the first year.

6. Aesthetics

I didn’t make any changes to the blog’s design over the past year. So, there’s nothing to say here.

7. Related assets

This blog has 2 main assets attached to it: a Facebook page and a mailing list.

As of the time of this writing, the Facebook page has 510 likes — not too different from the 450 likes attracted during the first year. I actually stopped taking Facebook seriously when they introduced their silly new policy of showing each of your updates to only less than 20% of your fans. That, to me, makes zero sense!

As for my mailing list, it had around 3,000 subscribers as of three months ago. But I recently pruned the list to cut out inactive subscribers who are only wasting my money. And I’m now left with about 1,000 active and responsive subscribers.

And just so you know, I switched from Mailchimp to Getresponse earlier in the year for two reasons. Firstly, Mailchimp’s free account allows no more than 2,000 subscribers, and it doesn’t come with the autoresponder feature. Secondly, Getresponse has far more features and more affordable pricing.

8. Profits

This is no doubt the most interesting part of this report. In the similar post I wrote after one year of running the blog, I clearly stated that “I’ve not made a dime from the blog so far. And I’m not in a hurry…”

But it’s a very different story now. Over the past one year, I’ve monetized the blog through multiple options that cut across affiliate marketing and information marketing.

While I wouldn’t give specific figures for certain reasons, I’d love to give you some idea of how financially productive this blog has been.

Through affiliate marketing, this blog has generated over N220,000 between January and July 2015. That’s not spectacular, but it’s still significant.

From the sales of my various information packages (E-books on freelance writing and mailing list setup + Affiliate Cash Academy), I’ve earned over N150,000 between January and July 2015. Again, that’s not particularly impressive.

From the above, I deduced that this blog currently earns at least N50,000 per month. That’s a fraction of my monthly income, as I also earn — even more — from Google Adsense as well as my good old freelance writing business.

The major lesson you should learn from this report

Don’t ever be in a hurry to monetize your blog.

Take your time to gather a loyal audience and establish your reputation as an expert in your chosen topic. Take your time to build trust and credibility by offering volumes of valuable, problem-solving information for free.

Truth is, people won’t buy whatever you promote to them until they deem you credible. And sadly, you can’t build credibility overnight. It takes months to years!

I found myself in a niche where scammers and con artists abound. But I was still able to gain the trust of thousands of people because I started out by focusing on what matters most: building trust. I dedicated close to two years to that. And now, I make money consistently with this blog.

If you think one year and half is too long to blog for no income, then online business isn’t for you. Try your luck with some fast-moving brick-and-mortar business!

While there are other lessons you can learn, I have already discussed them in the end-of-first-year report post. Click here to read it.

Now, your turn…

What do you think about this post? Share your thoughts by leaving a comment.

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Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

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Updated: August 2, 2015 — 3:14 am


Add a Comment
  1. bravo to u sir, that is impressive i must say

  2. that’s a good example of persistence, commitment and hard work… by perseverance the snail reached the arc. thanks for the insights, you rock.

    1. Christian,

      Thanks for taking your time to read the post.

  3. Mohammad Abdul Raheem

    Honestly I appreciate you so much for been factual and realistic in statistics of what some of your blogs gave you. This means you are not outside there to deceive anyone. Please keep it up

    1. Mohammad,

      Thanks for your kind words. I greatly appreciate them.

  4. Thanks alot sir. It’s such an encouraging post, i have been inspired and motivated. Thanks again.

    1. Mr Faith,

      Thanks for reading the post. I’m glad you found it helpful.

  5. Abass,
    Thanks for sharing this post, you just gave me the needed motivation to be persistent and patient.

    Your consistent transparency really marvels me. No wonder those dump scammers are anticipating the end of their business. Thank God I found this blog.

    What you said about a blog’s growth with time is so true because I’m now getting traffic from search engines.

    I don’t have any rankings yet, so the traffic comes from very long tail keywords. That’s enough to motivate me that I will soon get there.

    I know your health blog, so I would love to ask: “how long did it take for you to get your first rankings?”

    1. Emmanuel,

      I’m glad you found the post motivating. Thanks for your kind words.

      Now to your question, I really can’t remember how long, but it usually takes between 3-8 months for a post to rank well for target keywords — if it will rank at all.

  6. I actually meant my weight loss blog, not the new blog I just launched. Thanks.

  7. Abass You rock, I have seen lots of internet marketers in Nigeria displaying all sorts of photoshop earnings proofs on their websites,blogs and sales copies that are nothing but spurious claims. You are just down to earth in your approach with a very high level of integrity. You have indirectly exposed the scammers and will ultimately extinguish their selfish ambitions and motives. Keep the flag flying.


    1. Collins,

      Thanks for taking your time to read the post, and for leaving a motivating comment. I appreciate, Sir.

  8. Hi Abass, thanks for this wonderful piece, You have once again given me the courage to keep on doing what you made me to start and i sure will get there one day, once again thanks.

    1. Mildred,

      I’m glad you’re motivated by the post. Just keep on pushing, and you’ll succeed at it. I’m just eager to share your success story with other readers of this blog.

  9. Abass,

    You are such an honest person, have read alot of online business gurus who are nothing but scammer. They claim to make N10m in a year. I think if is that easy, everyone would have been a millionaire in the online business Nigeria.

    1. Kolawole,

      I greatly appreciate your kind words. Thanks for the comment.

  10. “Take your time to gather a loyal audience and establish your reputation as an expert in your chosen topic. Take your time to build trust and credibility by offering volumes of valuable”

    That’s the best lesson I’ve learnt here so far.
    I’m inspired to keep keeping on. Thanks for being real

    1. Excel,

      Thanks for the comment. I’m glad you found the post helpful.

  11. I’m sorry if this is a bit off topic. I need a web designer (someone to redesign my blog) at an affordable price. Can u connect me to any? @Abass

    1. Excel,

      What exactly do you want to design? A website or a WordPress blog? Send me an email: basicfreelance **at** gmail **dotcome

  12. Very srtong words and very correct but not too encouraging for a starter.
    so what will be youradvice for a starter who has no other source of income and will like to do online business as his or her only source of income.
    where does he/she start from?Blogging,affiliate marketing, mini importation or what
    Thank for your kind reply

  13. Very insightful. This blog is stocked up with alotta valuable information.

    1. Thanks for passing by, Craig.

  14. thanks for sharing this experience

  15. luv reading from ur realistic post,kudos!

  16. Thanks for that frank and realistic post. One needs to work really hard to make it in online business. I will continue to work hard to improve in my output to succeed in the online business.


    1. Thanks for passing by, David. I’m glad you were motivated by the post.

  17. great post Abass, i just stumble upon your blog from Nairaland and i have subscribed :). Keep up the good work.

  18. You’re indeed right. When it comes to online biz, one should first build trust among readers by offering quality contents that solve problems.
    I wonder about some blogger who just start a blog and display advertise with us immediately. Although it might works, but i still think its too early

  19. Abbas,

    I really appreciate this blog. Please I will need you to teach me how to create my own blog. Thanks bro

    1. Lawal,

      I can help you set up your blog for just N11,000. You can call me on 08062357604 for more details.

  20. Hi sir, thanks for the wonderful post. Im inspired by it and i pray you grow from strength helping young newbies like me.
    Please i try to get your e book but i couldn’t find the confirmation link in my box.
    Please do help me.. Here is the email.
    thanks alot sir.

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