Practical SEO: How to Optimize Your Blog Posts for Continuous Traffic

Some bloggers would tell you to write on any topic that comes to your mind, since blogging is a way of sharing your knowledge and expressing your ideas. But I beg to disagree.

If you want to make money from your blog, you have to write on things that people (your target audience, I mean) really want to read – not on just anything. Generating traffic is what boosts your income as a blogger, and only by sharing what your readers really want can you achieve this.

To find out what your target audience wants to read isn’t difficult. Simply do some keyword research, and you’ll get tons of topic ideas for your blog posts. If you’ve been following my e-course series from the very beginning, I expect you to have understood how to do this. If you’ve not, read this post: Keyword Research: The Ultimate Guide to Finding Profitable Keywords

how to seo blog post

After getting a list of lucrative keywords, you have to optimize your blog posts for them. In this post, I’ll be teaching you how to strategically optimize your blog posts so that they’ll show up in search engine results when people search for information using queries that match your target keywords.

Keep in mind that optimizing a post for search engines isn’t as difficult or as complex as many people think. Just follow the few steps you’re about to learn, and you’ll get your desired results.

Quality content comes first…

As a blogger, providing your readers with unique, valuable, and authentic information should be your utmost motive.

Even if you’re generating high traffic, you still won’t make money if your visitors don’t find your content useful. Only when they love your content would they take any action that will fetch you some cash.

So, never compromise on the quality of the information you share on your blog. Make sure each new post you publish solves a problem, answers a question, or shares some rare information.

With the above in mind, let’s now discuss the steps involved in optimizing a blog post.

1. Insert your keyword in the post title

Having your target keyword within the topic of your blog post is a very powerful on-page SEO tactic. It helps your post rank above many others written on the same topic but without the keyword in their titles.

Even if you’ve crafted your topic before writing your post, it is necessary for you to adjust it to include your target keyword. For example, if your target keyword is “used cars in Nigeria”, a well optimized topic would be “How to buy used cars in Nigeria”.

Even if you personally prefer a title like “How to buy second-hand cars in Nigeria”, you should adjust it to include your target keyword (which, of course, is the phrase people are using to search Google for information on buying new cars in Nigeria).

If you’re using Blogger, this step is very simple and straightforward (just do as explained). But if you’re using WordPress, you’ll need to install an SEO plugin (like the All in One SEO Pack or the WordPress SEO plugin), and enter your optimized title both in the title column for the post and that of the plugin.

2. Insert your keyword in the page description

A description is a brief summary of the information contained in your blog post. When writing your description, include your target keyword. Make it blend well with the rest of the summary (this may difficult with some keywords, but always try to work out a readable description).

In Blogger, you’ll find the “search description” tab by the right when you’re writing a new post. Enter your description here.

If you’re using WordPress, enter your description in the “description” field of your SEO plugin.

3. Embed your keyword within the permalink

Simply put, the permalink is the URL of your blog post. Inserting your keyword in the permalink is a proven SEO game-changer. So, never skip it.

Both Blogger and WordPress allow you to change a post’s permalink to whatever you like. If you use Blogger, click the “Permalink” tab by the right and choose “Custom permalink”. Then enter your desired permalink structure. I’d advise that you limit this to your keyword only and separate each word with a hyphen.

So, if you’re targeting the keyword “used cars in Nigeria”, just enter “used-cars-in-nigeria” as your custom permalink.

Before you can customize your permalink effectively in WordPress, ensure that you’ve set an SEO-friendly permalink structure. (Dashboard >> Settings >> Permalinks >> Post name >> Save changes) Then click the “edit” button next to the URL right under the post title field and change enter your desired permalink.

4. Use your keyword in the first line or paragraph

If possible, use your target keyword within the first line or paragraph in your post. Some experts claim that this tip works for SEO, but I’ve gotten great results without implementing it. So, I opine that its impact on SEO is very minimal, if it has any at all.

5. Use your keyword in the alt text

If you’re adding an image to your blog post, use your keyword within the image’s alt text. This also has minimal impact on the post’s ranking, but it has a more powerful impact in image search rankings.

So, if you want your image to show up when people search for images using your target keyword, simply implement this tip.

Here’s a warning…

Never distort your keyword in any way. If your keyword is “used cars Nigeria”, don’t change it to something like “used cars in Nigeria” or “Nigerian used cars” because you think it is better that way. Use your keywords exactly as the keyword tool revealed them. If you distort them, you may not get the expected results.

On a final note…

When reading other blogs, you may come across additional tips that I did not mention here. Some bloggers would tell you to add your keyword within the subtitles in your post, repeat your keyword in every paragraph, keep your keyword in bold, and so on. But the truth is, all these tactics don’t work anymore! Yes, they worked at some time in the past, but SEO is an ever-changing game.

If you really want your posts to show on Google, the few tips in this post — especially the first three — would help you achieve that. With these simple tips, I’ve ranked over 30 posts on Google’s first page for different keywords. And you’ll get the same results too, provided you’re targeting the right keywords.

Your take?

Did I miss anything? Or do you disagree with me on a point I made in the post? Or do you have a question or comment? Share your thoughts by leaving a comment. I’d reply promptly.

If you found this post helpful, please share...
Share on FacebookTweet about this on TwitterShare on Google+Share on LinkedIn
Follow me

Abass Toriola

I'm a seasoned freelance writer, internet marketing strategist, and online business coach. And I'm a university graduate, doctor-in-training, husband, and father.

Click here to read more about me.
Follow me
Updated: August 28, 2013 — 7:36 am


Add a Comment
    1. Boss,

      Nice to have you on my blog. Thanks for reading the post, and for your comment.

  1. Amazing! I always learn a lot from ur posts. Keep up the good word…

  2. nice post… please can you help ,i created a blog but i m hook up with it…. the blog url is http;//

    1. Chibundu,

      I checked your blog but I couldn’t figure out where you said you need some help. Can you please clarify?

  3. Toriola, your article is highly Amazing! I always learn a lot from ur posts. How can I do KEYWORDS RESEARCH to choose a better and profitable keyword?

    1. Mutairu,

      Thank for your comment. I have treated the topic of keyword research in this post:

  4. l need some tips on how to install a SEO plugin like the All in One SEO Pack or the WordPress SEO plugin to my blog.

  5. Sir, frankly speaking you are doing a great work here with all your info.
    I am blessed with you and your info cos this are the kind of information other so called internet gurus will package an sale to internet newbies promising they want to help them make a living online. but you gave those info free.
    I’m always afraid to venture into internet biz though I’ve been on internet researching since 2009 an yet to take action because of this my phrase “money no dey hand b4, an u won trowe or last card” by paying for services one wont be able to accomplished at d end.

    Sir, I love online things an to make money, but this is d problem ‘I’m a secondarian graduate since 2004/5 I can do a little in English I.e can speak to ones understanding, but am not still sure I can to see extent convince my readers to make them buy a produce. secondly, how / what account should I open in a Nigeria bank an d online bank to enable me receive an make online payment easily. cos by d time one sign up on some sites where you want to make a purchase, you’ll discover their payment option is different from yours, does dat means one got to open several online payment service to enable him/her do dat. cos very soon I want to go first into this affiliate of a thing. God bless u sir for all this info.

    1. Samuel,

      I don’t understand what you mean by “I’m a secondarian graduate.” As for online payment solutions, I will recommend that you apply for a Payoneer card. That should solve a great deal of your online payment problems.

  6. Thanks for this useful information.
    Am working on creating three blog.
    Using all d method you mention here.

    I apply for payoneer credit card , I scan my passport during the stage 1nd 2 process.
    They wrote me last month to present another I.d either driving license or national I.d , I don’t uv any of this , I reply them .since I didn’t hear anything from them again.
    Pls wot should I do.

    1. Modupeola,

      If you don’t have any of those IDs, you won’t be able to get a Payoneer card. If you have a permanent voters card, use it. They should accept that.

  7. Hi Abass
    You are teacher to the core. I just stumbled on this blog today and it’s amazing, please keep it up. I must confess this that through your posts and this Akaahan my level of understanding about blogging and money making has risen up maybe from 1 percent to 25 percent, meaning that I still see myself as a toddler in this biz but I can see myself rising like Bill Gate and others. However, do you have a page where the links to all these your educating posts are stored so that any of the posts that has not been read can be viewed at a glance? Once again I appreciate you because this post worths thousands of dollar and yet you released it free of charge

    1. Jeremiah,

      Thanks for your kind words. To see all the posts published on this blog so far, click the “Site map” link in the top menu, then on the displayed page, scroll down to the “Posts” section.

  8. I concur to Jeremiah’s view of you being a teacher to the core. I must confess that you’ve just made SEO as easy as ABC for me.

    Seriously speaking, I’m already doing all these things you mentioned, especially the first 3 but the last one which is the slug, that is permalink is what I’ve stopped doing.

    Now I know why I’m not getting the most of SEO, reason is I’ve been putting less effort on Keyword Research which I now believe is the starting point of a good SEO and search traffic’s achievement.

    Sir, I’m happy I found and now taking your blog seriously.

    I should by Tuesday or Wednesday start implementing some of the things I’ve herein learned.

    Thanks sire and I will be so grateful if you would help me analyze and to see some of the things I can improve in.


  9. am a learner but i believe mr abass will get d best out of me. thumbs up sir

  10. Am a boy who is determine to make money online but i don’t nw hw to make my website popular and what to post and i don’t nw hw to open paypal account pls i need your help just look at my website if am trying

  11. Thanks for this post, it was very helpful and informative. I’m relatively new in the game of ‘keywords’ but I believe with this post, I’ll move forward. I read another of your posts where you volunteered to critic blogs but the comments were closed by the time i read it. I’ll appreciate if you can extend the same courtesy to me. My blog address is Thanks in advance.

  12. Abass ,thank you for this great post,but now is 2016.Does this seo tactics still work?

    1. Hey Mario,

      Yes, they still work. I know because I’m still implementing them exactly, and they’re still yielding results for me.

Leave a Reply

Your email address will not be published. Required fields are marked *

Web Income Plus © 2014